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Factors Affecting for Deposit Mobilization in Sri Lanka

Author

Listed:
  • Helani Udara Gunasekara

    (Department of Economics, University of Kelaniya, Sri Lanka)

  • Prasansha Kumari

    (Department of Economics, University of Kelaniya, Sri Lanka)

Abstract

Deposit mobilization is the process of public cash or funds accumulation by the financial institutes via its different routes, for instance, savings, current, fixed deposit accounts and other specialized schemes. The main objective of this study is to investigate the most effective factors affecting deposit mobilization, followed by a random sampling method, in which 120 deposit account holders were selected as a sample from three different convenient sample areas. The Questionnaires are equipped with questions to obtain primary data .The data has been analyzed using “Descriptive statistics” and “Regression analysis”. The study reveals that, there is a significant and positive relationship between deposit mobilization and deposit interest rate, security, branch expansion, services, technology and awareness. Moreover, there is a significant relationship between living area and the amount of deposits and the demographic variables, such as, gender, occupation, education level and income significantly affect for deposit mobilization.

Suggested Citation

  • Helani Udara Gunasekara & Prasansha Kumari, 2018. "Factors Affecting for Deposit Mobilization in Sri Lanka," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 30-42.
    • Handle: RePEc:eco:journ3:2018-05-5
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    References listed on IDEAS

    as
    1. Athukorala, Prema-chandra & Sen, Kunal, 2004. "The Determinants of Private Saving in India," World Development, Elsevier, vol. 32(3), pages 491-503, March.
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    Cited by:

    1. Nesru Kasim Banke & Mekonnen Kumlachew Yitayaw, 2022. "Deposit mobilization and its determinants: evidence from commercial banks in Ethiopia," Future Business Journal, Springer, vol. 8(1), pages 1-10, December.
    2. Farhana Nasrin, 2023. "An Empirical Analysis of Macroeconomic and Bank Specific Factors Ascertaining Bank Deposit: A Study on Bangladesh," International Journal of Economics and Financial Issues, Econjournals, vol. 13(3), pages 46-55, May.
    3. Attila, Joseph G., 2022. "Does bank deposits volatility react to political instability in developing countries?," Finance Research Letters, Elsevier, vol. 49(C).
    4. Nguyen, Thi Anh Nhu, 2022. "The role of institutional quality in bank deposit growth In European transition economies," Finance Research Letters, Elsevier, vol. 47(PA).

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    More about this item

    Keywords

    Deposit Mobilization; Deposits; Banking sector; Financial System; Security; Technology and Awareness;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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