Factors Influencing Pricing Decision: Evidence from Non-Financial Firms in Nigeria
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- Yin Yu Lum Gousgounis & Michael Neubert, 2020. "Price-setting strategies and practice for medical devices used by consumers," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(3), pages 218-226, June.
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Keywords
Cost of Sales; Company’s Objective; Market Demand; Macroeconomic Trend; Consumer Perception;All these keywords.
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