Does Better, Cheaper Day Care Make for More Satisfied Parents?

Following the major expansion of day care provision in Germany in recent years, the quality of these programs has increasingly also been the subject of public debate. When evaluating the quality of German day care centers, experts have frequently concluded that there is considerable room for improvement. Apart from consider¬ing expert opinions, it is also interesting to look at how parents rate the quality of day care centers and whether this differs accord¬ing to level of income or education. The present article primarily focuses on parental satisfaction with various quality aspects. To determine this, data from an extension study are analyzed for the first time, surveying parents from the Socio-Economic Panel (SOEP) study and the Families in Germany (Familien in Deutschland, FiD) study whose children attend a day care center. We examine satisfaction with different aspects related to organization, equip¬ment and resources, pedagogic staff, activities with the children, cooperation with parents, and, specifically, cost. A supplementary analysis on potential willingness to pay, depending on household income, provides us with additional information on the extent to which parents would be prepared to pay more for a day care place for their child. The analyses show that while parental satisfaction is generally high, satisfaction is lowest with cost and with opportuni¬ties for parental involvement in the day care center. With regard to overall satisfaction with the day care center, however, cost plays no role at all — here the key factors are staffing and particularly parents’ perceptions of whether their wishes are taken into consid¬eration. When parents are asked about the maximum amount they would be willing to pay for day care, the higher-earning parents are generally prepared to pay more for a place for their child than they have done to date.