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Budget For Marketing Stimulation Of Regional Bee Products On The Basis Of Value

Author

Listed:
  • Lyubomir Lyubenov

    (‘Angel Kanchev’ University, Rousse)

Abstract

The aim of the research is to propose a budget for marketing stimulation of bee products in the Ruse district on the basis of value. The regional bee farms shall integrate among each other to form solid organization for the development of products of high added value, respectively, for the accumulation of a solid budget for the most efficient communication tools. The budget for marketing stimulation on the basis of value shall be treated as an investment in value communications regarding the demanded, the promised and the desired value by consumers. When public relations (PR) on the basis of value are not carried out well, a larger budget will be necessary for the remaining tools of the communication mix (advertisement, personal sales, sales stimulation, etc.); on the other hand, their efficiency will be lower. Direct marketing (DM) has the capacity to create added value, to offer it and to communicate it to the customers on the basis of value in unison with the marketing tools. The organization of bee farms shall form a virtual community which in the course of time will collect information about the needs of the consumers, turning into a community with value. It will direct the organization not only towards the value communication via PR and DM, but also towards improving the products, the supplies, the prices and, as a whole, towards improving the customers’ service and satisfaction.

Suggested Citation

  • Lyubomir Lyubenov, 2022. "Budget For Marketing Stimulation Of Regional Bee Products On The Basis Of Value," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 51-63.
    • Handle: RePEc:dat:earchi:y:2022:i:2:p:51-63
    as

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    File URL: http://hdl.handle.net/10610/4665
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    References listed on IDEAS

    as
    1. Lyubomir Lyubenov, 2020. "Communication Policies of Beekeeping Farms in Bulgaria within the Context of the Common Agricultural Policy of the EU," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 67-86.
    2. Sofia Benjakik & Badr Habba, 2022. "The Relationship Between Chief Executive Officer Duality And Bank Efficiency: Evidence From African Banking Sector," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 3-20.
    3. Lyubomir Lyubenov, 2020. "Online Retail Channels for Organic Bee Products," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 42-67.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    value communication; budget; PR; communities;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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