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Trust, Morality and International Business

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  • Brenkert, George G.

Abstract

This paper argues that trust is one of the crucial bases for an international business morality. To defend this claim, it identifies three prominent senses of trust in the current literature and defends one of them, viz., what I term the “Attitudinal view.†Three different contexts in which such trust plays a role in business relationships are then described, as well as the conditions for the specific kinds of Attitudinal trust which appear in those contexts. Difficulties for the international development of these forms of trust are briefly characterized and some of the possible responses are noted. Finally, the paper identifies morally important features of trust and some of their implications for an international business morality.

Suggested Citation

  • Brenkert, George G., 1998. "Trust, Morality and International Business," Business Ethics Quarterly, Cambridge University Press, vol. 8(2), pages 293-317, April.
    • Handle: RePEc:cup:buetqu:v:8:y:1998:i:02:p:293-317_00
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    Cited by:

    1. Sanjay Goel & Ranjan Karri, 2006. "Entrepreneurs, Effectual Logic, and Over–Trust," Entrepreneurship Theory and Practice, , vol. 30(4), pages 477-493, July.
    2. Jha, Anand & Boudreaux, Christopher J. & Banerjee, Vasabjit, 2018. "Political leanings and social capital," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 72(C), pages 95-105.
    3. Alan Singer, 2010. "Integrating Ethics and Strategy: A Pragmatic Approach," Journal of Business Ethics, Springer, vol. 92(4), pages 479-491, April.
    4. Marc Cohen & John Dienhart, 2013. "Moral and Amoral Conceptions of Trust, with an Application in Organizational Ethics," Journal of Business Ethics, Springer, vol. 112(1), pages 1-13, January.
    5. Małgorzata Dzimińska & Justyna Fijałkowska & Łukasz Sułkowski, 2018. "Trust-Based Quality Culture Conceptual Model for Higher Education Institutions," Sustainability, MDPI, vol. 10(8), pages 1-22, July.
    6. Nuntana Udomkit & Volkmar Ensslin & Roman Meinhold, 2020. "Three Stages of Trust Building of International Small- and Medium-Sized Enterprises," Global Business Review, International Management Institute, vol. 21(4), pages 906-917, August.
    7. Ji Li & Yanghong Hu & Ludan Zhang & Lan Liang & Wei Sun, 2018. "Symbiosis-Orientation and the Survival of Small–Large Strategic Alliances," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 4(2), pages 121-136, July.
    8. Livia Levine, 2019. "Digital Trust and Cooperation with an Integrative Digital Social Contract," Journal of Business Ethics, Springer, vol. 160(2), pages 393-407, December.
    9. Perrons, Robert K., 2009. "The open kimono: How Intel balances trust and power to maintain platform leadership," Research Policy, Elsevier, vol. 38(8), pages 1300-1312, October.
    10. Deanna House, 2012. "Factors that Inhibit Globally Distributed Software Development Teams," International Journal of Business and Social Research, LAR Center Press, vol. 2(6), pages 135-153, November.
    11. Deanna House, 2012. "Factors that Inhibit Globally Distributed Software Development Teams," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 2(6), pages 135-153, November.
    12. Justin W. Webb & Geoffrey M. Kistruck & R. Duane Ireland & David J. Ketchen Jr., 2010. "The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances," Entrepreneurship Theory and Practice, , vol. 34(3), pages 555-581, May.
    13. Tessa Haesevoets & David De Cremer & Leander De Schutter & Jack McGuire & Yu Yang & Xie Jian & Alain Van Hiel, 2021. "Transparency and Control in Email Communication: The More the Supervisor is Put in cc the Less Trust is Felt," Journal of Business Ethics, Springer, vol. 168(4), pages 733-753, February.

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