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Nudging à la carte: a field experiment on climate-friendly food choice

Author

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  • GRAVERT, CHRISTINA
  • KURZ, VERENA

Abstract

Global food consumption threatens climate stability and ecosystem resilience. Because hard regulation of food choice through taxes and bans is politically difficult, behavioral approaches provide a promising alternative, given that they influence food choice to a meaningful extent. We test the effect of framing of a menu on the choice of ordering climate-friendly dishes in a randomized controlled experiment. Rearranging the menu in favor of vegetarian food has a large and significant effect on the willingness to order a vegetarian dish instead of meat. Our results demonstrate that small, inexpensive interventions can be used toward decreasing carbon emissions from food consumption.

Suggested Citation

  • Gravert, Christina & Kurz, Verena, 2021. "Nudging à la carte: a field experiment on climate-friendly food choice," Behavioural Public Policy, Cambridge University Press, vol. 5(3), pages 378-395, July.
    • Handle: RePEc:cup:bpubpo:v:5:y:2021:i:3:p:378-395_6
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    Cited by:

    1. Leonhard K. Lades & Ewa Zawojska & Robert J. Johnston & Nick Hanley & Liam Delaney & Mikołaj Czajkowski, 2022. "Anomalies or Expected Behaviors? Understanding Stated Preferences and Welfare Implications in Light of Contemporary Behavioral Theory," Working Papers 2022-20, Faculty of Economic Sciences, University of Warsaw.
    2. Alempaki, Despoina & Isoni, Andrea & Read, Daniel, 2023. "Tainted nudge," Organizational Behavior and Human Decision Processes, Elsevier, vol. 176(C).
    3. Giorgia Barboni & Juan Camilo Cárdenas & Nicolás de Roux, 2022. "Behavioral Messages and Debt Repayment," Documentos CEDE 20257, Universidad de los Andes, Facultad de Economía, CEDE.
    4. Alaina Kinol & Elijah Miller & Hannah Axtell & Ilana Hirschfeld & Sophie Leggett & Yutong Si & Jennie C. Stephens, 2023. "Climate justice in higher education: a proposed paradigm shift towards a transformative role for colleges and universities," Climatic Change, Springer, vol. 176(2), pages 1-29, February.
    5. Perino, Grischa & Schwirplies, Claudia, 2022. "Meaty arguments and fishy effects: Field experimental evidence on the impact of reasons to reduce meat consumption," Journal of Environmental Economics and Management, Elsevier, vol. 114(C).
    6. Leonhard Lades & Federica Nova, 2022. "Ethical Considerations when using Behavioural Insights to Reduce Peoples Meat Consumption," Working Papers 202209, Geary Institute, University College Dublin.

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