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A Partisan Schema for Political Information Processing

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  • Lodge, Milton
  • Hamill, Ruth

Abstract

Based on their interest in politics and knowledge of political leaders, individuals are classified into three levels of partisan sophistication: (1) those scoring high in interest and knowledge (partisan schematics), (2) a middle group, and (3) those scoring low (partisan aschematics). In this experimental study, and consistent with findings from cognitive and social psychology, partisan schematics prove better able than partisan aschematics to classify campaign statements as either Republican or Democratic and to recall the policy stands taken by a fictitious congressman. Aschematics, at the other extreme, perform at no better than chance levels in either the recognition or recall of the congressman's policy statements. There are, however, liabilities to sophistication as well: Schematics demonstrate a “consistency bias†in recalling significantly more policy statements that are consistent with the congressman's party identification than are inconsistent with it. This “restructuring†of memory is especially pronounced among sophisticates, and reflects a serious bias in the processing of political information.

Suggested Citation

  • Lodge, Milton & Hamill, Ruth, 1986. "A Partisan Schema for Political Information Processing," American Political Science Review, Cambridge University Press, vol. 80(2), pages 505-519, June.
    • Handle: RePEc:cup:apsrev:v:80:y:1986:i:02:p:505-519_18
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    Cited by:

    1. John Patty & Roberto Weber, 2007. "Letting the good times roll: A theory of voter inference and experimental evidence," Public Choice, Springer, vol. 130(3), pages 293-310, March.
    2. Susumu Shikano & Dominic Nyhuis, 2019. "The effect of incumbency on ideological and valence perceptions of parties in multilevel polities," Public Choice, Springer, vol. 181(3), pages 331-349, December.
    3. John Bartle, 2005. "Homogeneous Models and Heterogeneous Voters," Political Studies, Political Studies Association, vol. 53(4), pages 653-675, December.
    4. Alan S. Gerber & Gregory A. Huber, 2010. "Partisanship, Political Control, and Economic Assessments," American Journal of Political Science, John Wiley & Sons, vol. 54(1), pages 153-173, January.
    5. Christenson, Dino P. & Goldfarb, Jillian L. & Kriner, Douglas L., 2017. "Costs, benefits, and the malleability of public support for “Fracking”," Energy Policy, Elsevier, vol. 105(C), pages 407-417.
    6. Sacha Bourgeois-Gironde & João V. Ferreira, 2020. "Conflicted voters: A spatial voting model with multiple party identifications," Post-Print hal-02909682, HAL.

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