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Retos de gestión intercultural en las actividades de internacionalización de microempresas de Medellín

Author

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  • Luis Fernando Bustamante Zapata
  • Sara Cristina Aguilar Barrientos

Abstract

El objetivo de este trabajo es analizar retos de gestión intercultural en las actividades de internacionalización de microempresas de Medellín, Colombia. Para tales efectos, se recogió información de 5 microempresas del sector servicios por medio de cuestionarios electrónicos, los cuales fueron posteriormente estudiados usando una metamatriz parcialmente ordenada siguiendo el método analítico-sintético. El trabajo se diferencia de otros que se enfocan en habilidades empresariales para la supervivencia, porque se centra en explorar compe- tencias avanzadas relacionadas con el crecimiento y la rentabilidad, esto es: gestión intercultural en la geren- cia internacional. Se postulan 11 retos que describen las capacidades que la microempresa de servicios de Medellín debe construir para que sus actividades de internacionalización sean más efectivas.

Suggested Citation

  • Luis Fernando Bustamante Zapata & Sara Cristina Aguilar Barrientos, 2013. "Retos de gestión intercultural en las actividades de internacionalización de microempresas de Medellín," Estudios Gerenciales, Universidad Icesi, December.
    • Handle: RePEc:col:000129:011437
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    References listed on IDEAS

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    More about this item

    Keywords

    Gerencia internacional Gestión intercultural Internacionalización Microempresa;

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L80 - Industrial Organization - - Industry Studies: Services - - - General

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