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Salient Ballot Measures and the Millennial Vote

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  • Scott J. LaCombe

    (Department of Political Science, University of Iowa, USA)

  • Courtney Juelich

    (Department of Political Science, University of Iowa, USA)

Abstract

We explore the relationship between ballot measures on issues salient to Millennials and their turnout in presidential and midterm elections. Both scholars and observers in the media have worried about decreasing levels of citizen participation, particularly among young voters. We demonstrate that one way to engage Millennials into traditional forms of political participation is through ballot measures that focus on issues salient to their generation (marijuana liberalization and higher education reform). We show that not only do these measures increase Millennial voting, but they erase difference in turnout levels between Millennials and older generations. This effect is primarily concentrated in low-turnout contexts such as midterm elections, indicating that these measures may be playing a similar mobilization role in midterm elections as presidential campaigns do in turnout out low-propensity voters.

Suggested Citation

  • Scott J. LaCombe & Courtney Juelich, 2019. "Salient Ballot Measures and the Millennial Vote," Politics and Governance, Cogitatio Press, vol. 7(2), pages 198-212.
    • Handle: RePEc:cog:poango:v:7:y:2019:i:2:p:198-212
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    References listed on IDEAS

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    Cited by:

    1. Courtney L. Juelich & Joseph A. Coll, 2021. "Ranked Choice Voting and Youth Voter Turnout: The Roles of Campaign Civility and Candidate Contact," Politics and Governance, Cogitatio Press, vol. 9(2), pages 319-331.
    2. Todd Donovan, 2019. "The Promise and Perils of Direct Democracy: An Introduction," Politics and Governance, Cogitatio Press, vol. 7(2), pages 169-172.

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