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Green Marketing Strategies Within Romanian Tourism Enterprises

Author

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  • CODRUTA ADINA BALTESCU

    (FACULTY OF ECONOMIC SCIENCES AND BUSINESS ADMINISTRATION, TRANSILVANIA UNIVERSITY OF BRASOV)

Abstract

The present trends in the tourism sector reveal a constant pressure to implement sustainable development practices. The reduced number of eco-certified accommodation units in our country is an element which shows, on the one hand, the reluctance of owners to introduce environmental management practices and specific green marketing tools, and on the other hand, the lack of tourists’ interest to consume green accommodation services. At the same time, tourism intermediaries show reduced interest in promoting eco -certified tourism products. This article aims to identify through a comparative analysis which is the actual status of Romanian eco-certified accommodation units, the extent to which Romanian intermediaries promote eco-certified tourism products and, also, to evaluate the perspectives of Romanian tourism enterprises to apply green marketing strategies.

Suggested Citation

  • Codruta Adina Baltescu, 2017. "Green Marketing Strategies Within Romanian Tourism Enterprises," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 83-89, August.
    • Handle: RePEc:cbu:jrnlec:y:2017:v:4:p:83-89
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    References listed on IDEAS

    as
    1. Gheorghe Epuran & Lavinia Dovleac & Ioana Simona Ivasciuc & Bianca Tescasiu, 2015. "Sustenability and Organic Growth Marketing: an Exploratory Approach on Valorisation of Durable Development Principles in Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 927-927, August.
    2. Yu-Shan Chen, 2008. "The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms," Journal of Business Ethics, Springer, vol. 77(3), pages 271-286, February.
    3. Mathur, Lynette Knowles & Mathur, Ike, 2000. "An Analysis of the Wealth Effects of Green Marketing Strategies," Journal of Business Research, Elsevier, vol. 50(2), pages 193-200, November.
    4. Nicolae Marinescu & Cristina Frincu, 2015. "THE IMPORTANCE OF ONLINE PROMOTION FOR TOURISM SMEs," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
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