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Whisky, A Tasty Business

Author

Listed:
  • Sorin-George TOMA

    (Faculty of Administration and Business, University of Bucharest, Romania)

Abstract

The fall of the former communist regimes from Central and Eastern Europe led to the widespread liberalization and globalization of markets. Today’s business world is still highly influenced by the expansion of the globalization process worldwide. As a consequence, the business world has become increasingly integrated and the relationships among business organizations have developed exponentially in all domains of activity. Globalization has made available numerous different products and/or services to people from various countries around the world. In this respect, whisky has proved to be a valuable product that fulfils a basic human need and, therefore, has expanded at a global scale. The goals of the paper are to define the concepts of whisky and business and briefly present the evolution of the top ten world’s largest export destinations for scotch whisky in the period 2020-2022. In this respect, the author used a qualitative research method. The results shows that the United States of America was the largest market for scotch whisky in the period 2020-2022. The countries from of Asia-Pacific region dominated the top of the world’s largest export destinations for scotch whisky by value.

Suggested Citation

  • Sorin-George TOMA, 2023. "Whisky, A Tasty Business," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(3), pages 28-34.
    • Handle: RePEc:brc:brccej:v:8:y:2023:i:3:p:28-34
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    References listed on IDEAS

    as
    1. Sorin George Toma, 2005. "Fordism, Postfordism and Globalization," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(17), pages 135-138, April.
    2. Ștefan CATANĂ & Cătălin V. GRĂDINARU & Sorin-George I. TOMA, 2020. "Sam Walton, A Visionary Entrepreneur," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 113-117, December.
    3. Sorin George Toma, 2006. "From quality to the corporate social responsibility," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(20), pages 145-149, June.
    4. Cosmin-Ionu? Imbriscã & Sorin-George Toma, 2020. "Social Responsibility, a Key Dimension in Developing a Sustainable Higher Education Institution: The Case of Students’ Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 447-447, April.
    5. Sorin George Toma, 2008. "SOCIAL RESPONSIBILITY AND CORPORATE CITIZENSHIP IN THE 21th CENTURY," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 80-85, February.
    6. Sorin-George Toma & Shinji Naruo, 2009. "Quality Assurance in the Japanese Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 574-584, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    whisky; scotch whisky; business; export destination; country; United States of America;
    All these keywords.

    JEL classification:

    • F1 - International Economics - - Trade
    • F19 - International Economics - - Trade - - - Other
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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