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Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions

Author

Listed:
  • Andra Modreanu

    (The Bucharest University of Economic Studies, Romania)

  • Gabriela Nicoleta Andrisan

    (The Bucharest University of Economic Studies, Romania)

Abstract

Strategic corporate social responsibility has been used to attract and retain valuable stakeholders. Therefore, it is important to acknowledge how the youngest workforce, respectively the Z individual, perceives the ongoing responsible initiatives. The purpose of the current paper was to comprehend how a responsible employer among other factors may influence the perception of Romanian post-millennials from an employee perspective. Hence, this study has been conducted through the use of a qualitative research method, respectively the group-focused discussion technique. The collected data has been examined following a content analysis approach. Even though it is assumed that generation Z may be sensitive to responsible practices and more willing to priorities the common good, the results of the study sustain the contrary. Romanian post-millennials seem to evaluate the responsibility of an organization mostly based on the benefits a company may provide to them as workers, and rather less through social and sustainable practices.

Suggested Citation

  • Andra Modreanu & Gabriela Nicoleta Andrisan, 2022. "Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 651-658, September.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:651-658
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    References listed on IDEAS

    as
    1. Dragos TOHANEAN & Sorin-George TOMA & Ionel DUMITRU, 2018. "Organizational Performance and Digitalization in Industry 4.0," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 282-288, November.
    2. Leemen Lee & Li‐Fei Chen, 2018. "Boosting employee retention through CSR: A configurational analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 948-960, September.
    3. Gulnaz Shahzadi & Faisal Qadeer & Albert John & Fu Jia, 2019. "CSR and identification: the contingencies of employees’ personal traits and desire," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 16(8), pages 1239-1251, September.
    4. Ştefan-Alexandru Catană & Sorin-George Toma & Andreea Barbu, 2021. "The Effects of the COVID-19 Pandemic on Teleworking and Education in a Romanian Higher Education Institution: An Internal Stakeholders Perspective," IJERPH, MDPI, vol. 18(15), pages 1-17, August.
    5. Paul Marinescu & Sorin George Toma & Andreea Seseanu, 2014. "Feminine leadership and organisational culture," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 19(1), pages 144-150, May.
    6. Cosmin-Ionu? Imbriscã & Sorin-George Toma, 2020. "Social Responsibility, a Key Dimension in Developing a Sustainable Higher Education Institution: The Case of Students’ Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 447-447, April.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    corporate social responsibility; strategic corporate social responsibility; generation Z; employees; Romania;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other

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