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Can You Have Your Corporate Wokeism and Eat it too?

Author

Listed:
  • Weisman Dennis L.

    (Department of Economics, Kansas State University, Manhattan, KS 66506-4001, USA)

Abstract

Corporate wokeism may be sustainable in an imperfectly competitive market when the higher costs driven by the inefficiency in employing labor inputs are offset by the increase in positive-margin sales generated from being “woke.” This is the mechanism by which woke corporations are potentially rewarded rather than punished by the competitive process in the new market economy.

Suggested Citation

  • Weisman Dennis L., 2023. "Can You Have Your Corporate Wokeism and Eat it too?," The Economists' Voice, De Gruyter, vol. 20(1), pages 15-24, June.
    • Handle: RePEc:bpj:evoice:v:20:y:2023:i:1:p:15-24:n:2
    DOI: 10.1515/ev-2022-0035
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    More about this item

    Keywords

    employment discrimination; Becker discrimination tax; wokeism; human capital;
    All these keywords.

    JEL classification:

    • J15 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Minorities, Races, Indigenous Peoples, and Immigrants; Non-labor Discrimination
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • J71 - Labor and Demographic Economics - - Labor Discrimination - - - Hiring and Firing

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