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Evaluating Fluid Milk Advertising in Ontario: The Importance of Functional Form

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  • Meenakshi Venkateswaran
  • Henry W. Kinnucan

Abstract

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Suggested Citation

  • Meenakshi Venkateswaran & Henry W. Kinnucan, 1990. "Evaluating Fluid Milk Advertising in Ontario: The Importance of Functional Form," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 38(3), pages 471-488, November.
    • Handle: RePEc:bla:canjag:v:38:y:1990:i:3:p:471-488
    DOI: j.1744-7976.1990.tb00860.x
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    Cited by:

    1. Chen, Kevin Z. & Weerahewa, Jeevika, 1998. "Regulation, Market Power, And Advertising Effectiveness," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), pages 1-9, October.
    2. Venkateswaran, Meenakshi & Kinnucan, Henry W. & Chang, Hui-Shung (Christie), 1993. "Modeling Advertising Carryover In Fluid Milk: Comparison Of Alternative Lag Specifications," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 22(1), pages 1-10, April.
    3. Julian M. Alston & John M. Crespi & Harry M. Kaiser & Richard J. Sexton, 2007. "An Evaluation of California's Mandated Commodity Promotion Programs," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(1), pages 40-63.
    4. Kinnucan, Henry W. & Chang, Hui-Shung (Christie) & Venkateswaran, Meenakshi, 1993. "Generic Advertising Wearout," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 61(03), pages 1-15, December.
    5. Kinnucan, Henry W. & Belleza, Evelyn T., 1995. "Price and Quantity Effects of Canada's Dairy Advertising Programs," Agricultural and Resource Economics Review, Cambridge University Press, vol. 24(2), pages 199-210, October.
    6. Sarker, Dr. Rakhal & Koto, Prosper & Cassidy, Heather, 2015. "A Demand System for Major Dairy Products in Ontario," 2015 Conference, August 9-14, 2015, Milan, Italy 212689, International Association of Agricultural Economists.
    7. Cranfield, John & Goddard, Ellen, 1996. "Oligopoly Power And Advertising In The North American Beef Industry," Working Papers 244749, University of Guelph, Department of Food, Agricultural and Resource Economics.
    8. Goddard, Ellen W., 1996. "Generic Advertising in Canada," Technical Reports 243859, Agriculture and Agri-Food Canada.

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