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Responsiveness of industry to eco‐efficiency improvements in the product chain: the case of Akzo Nobel1

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  • Jacqueline Cramer

Abstract

Increasingly, arguments are being made concerning the benefits of a marriage between ecology and economy in life cycle management. This article provides insights into the business conditions under which market opportunities and eco‐efficiency improvements in the product chain can indeed go hand in hand. The study focuses on the differences in responsiveness of six different sub‐business units within the chemical company of Akzo Nobel to eco‐efficiency improvements in the product chain and how these differences can be explained. The comparative analysis shows the importance of the following three criteria: (i) the level of environmental pressure; (ii) the room for manoeuvre and (iii) the degree to which the environment can be used to obtain a competitive advantage. These criteria may also be valid for other companies. However, research needs to investigate whether additional factors (e.g. the culture of the company, its technological capabilities and market strength) also influence corporate environmental response. Copyright © 2000 John Wiley & Sons, Ltd and ERP Environment

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  • Jacqueline Cramer, 2000. "Responsiveness of industry to eco‐efficiency improvements in the product chain: the case of Akzo Nobel1," Business Strategy and the Environment, Wiley Blackwell, vol. 9(1), pages 36-48, January.
    • Handle: RePEc:bla:bstrat:v:9:y:2000:i:1:p:36-48
    DOI: 10.1002/(SICI)1099-0836(200001/02)9:13.0.CO;2-J
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    1. Paul Shrivastava, 1995. "Environmental technologies and competitive advantage," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 183-200.
    2. Hartman, Cathy L. & Stafford, Edwin R., 1998. "Crafting "enviropreneurial" value chain strategies through green alliances," Business Horizons, Elsevier, vol. 41(2), pages 62-72.
    3. Ulrich Steger, 1996. "Managerial Issues In Closing The Loop," Business Strategy and the Environment, Wiley Blackwell, vol. 5(4), pages 252-268, December.
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    Cited by:

    1. Stefan Gold & Stefan Seuring & Philip Beske, 2010. "Sustainable supply chain management and inter‐organizational resources: a literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(4), pages 230-245, July.
    2. René Bohnsack & Ans Kolk & Jonatan Pinkse & Christina M. Bidmon, 2020. "Driving the electric bandwagon: The dynamics of incumbents' sustainable innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 727-743, February.
    3. Marileena Koskela & Jarmo Vehmas, 2012. "Defining Eco‐efficiency: A Case Study on the Finnish Forest Industry," Business Strategy and the Environment, Wiley Blackwell, vol. 21(8), pages 546-566, December.

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