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Ambivalent statements in contingent valuation studies: inclusive response formats and giving respondents time to think

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  • Henrik Svedsater
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    Abstract

    A recent concern in the valuation literature is the uncertainty respondents feel when posed with willingness-to-pay questions for environmental amenities in hypothetical market scenarios. Using a multiple-bounded discrete-choice format, the results indicate that respondents become less ambivalent when allowed considerable time to think about the valuation task before a response is elicited. In particular they tend to reduce the reported willingness to pay associated with low certainty of paying, hence resulting in more conservative welfare estimates. Implications for the application of environmental valuation techniques are discussed. Copyright 2007 The Author 2007 Australian Agricultural and Resource Economics Society Inc. and Blackwell Publishing Ltd .

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    File URL: http://hdl.handle.net/10.1111/j.1467-8489.2007.00346.x
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    Bibliographic Info

    Article provided by Australian Agricultural and Resource Economics Society in its journal Australian Journal of Agricultural and Resource Economics.

    Volume (Year): 51 (2007)
    Issue (Month): 1 (03)
    Pages: 91-107

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    Handle: RePEc:bla:ajarec:v:51:y:2007:i:1:p:91-107

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    Cited by:
    1. Seon-Ae Kim & Jeffrey M. Gillespie & Krishna P. Paudel, 2008. "Rotational grazing adoption in cattle production under a cost-share agreement: does uncertainty have a role in conservation technology adoption?," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 52(3), pages 235-252, 09.
    2. Voltaire, Louinord & Pirrone, Claudio & Bailly, Denis, 2013. "Dealing with preference uncertainty in contingent willingness to pay for a nature protection program: A new approach," Ecological Economics, Elsevier, vol. 88(C), pages 76-85.
    3. Joseph Cook & Marc Jeuland & Brian Maskery & Dale Whittington, 2012. "Giving Stated Preference Respondents “Time to Think”: Results From Four Countries," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 51(4), pages 473-496, April.
    4. Tuan, Tran Huu & Navrud, Stale, 2009. "Applying the dissonance-minimising format to value cultural heritage in developing countries," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 53(3), September.

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