IDEAS home Printed from https://ideas.repec.org/a/bbz/fcpbbr/v12y2015i1p55-79.html
   My bibliography  Save this article

Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness

Author

Listed:
  • Germano Glufke Reis

    (PPGA-FMU / FGV-EAESP)

  • Maria Tereza Leme Fleury

    (FGV-EAESP)

  • Afonso Carlos Corrêa Fleury

    (Universidade de São Paulo - USP)

  • Felipe Zambaldi

    (FGV-EAESP)

Abstract

This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (BrMNs). Because the ability to develop competences abroad is critical for emerging multinationals competitiveness, we proposed hypotheses and tested a model for how the competences of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of major BrMNs. The results suggest that global mindedness, which encompasses global orientation, global knowledge, and global skills, is positively related to the development of subsidiaries´ competences. By contrast, cultural factors, including power distance and uncertainty avoidance, are negatively related to competences development. Therefore, these dimensions may exert simultaneous and opposing stimuli and unaligned forces that affect the development of competences abroad, generating a “tug of war” effect.

Suggested Citation

  • Germano Glufke Reis & Maria Tereza Leme Fleury & Afonso Carlos Corrêa Fleury & Felipe Zambaldi, 2015. "Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness," Brazilian Business Review, Fucape Business School, vol. 12(1), pages 55-79, January.
    • Handle: RePEc:bbz:fcpbbr:v:12:y:2015:i:1:p:55-79
    as

    Download full text from publisher

    File URL: http://bbronline.com.br/index.php/bbr/article/download/90/128
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mark F Peterson & Jean-Luc Arregle & Xavier Martin, 2012. "Multilevel models in international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 43(5), pages 451-457, June.
    2. Cuervo-Cazurra, Alvaro, 2008. "The multinationalization of developing country MNEs: The case of multilatinas," Journal of International Management, Elsevier, vol. 14(2), pages 138-154, June.
    3. Kedia, Ben L. & Mukherji, Ananda, 1999. "Global managers: developing a mindset for global competitiveness," Journal of World Business, Elsevier, vol. 34(3), pages 230-251, October.
    4. Alan Rugman & Alain Verbeke & Wenlong Yuan, 2011. "Re‐conceptualizing Bartlett and Ghoshal's Classification of National Subsidiary Roles in the Multinational Enterprise," Journal of Management Studies, Wiley Blackwell, vol. 48(2), pages 253-277, March.
    5. Nicolai Juul Foss & Torben Pedersen, 2004. "Organizing knowledge processes in the multinational corporation: an introduction," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 340-349, September.
    6. Maurizio Zollo & Sidney G. Winter, 2002. "Deliberate Learning and the Evolution of Dynamic Capabilities," Organization Science, INFORMS, vol. 13(3), pages 339-351, June.
    7. Sethi, S. Prakash & Elango, B., 1999. "The influence of "country of origin" on multinational corporation global strategy: A conceptual framework," Journal of International Management, Elsevier, vol. 5(4), pages 285-298.
    8. John H. Dunning & Changsu Kim & Donghyun Park, 2008. "Old Wine in New Bottles: A Comparison of Emerging-Market TNCs Today and Developed-Country TNCs Thirty Years Ago," Chapters, in: Karl P. Sauvant (ed.), The Rise of Transnational Corporations from Emerging Markets, chapter 8, Edward Elgar Publishing.
    9. Arora, Anil & Jaju, Anupam & Kefalas, Asterios G. & Perenich, Theresa, 2004. "An exploratory analysis of global managerial mindsets: a case of U.S. textile and apparel industry," Journal of International Management, Elsevier, vol. 10(3), pages 393-411.
    10. Ying‐Chan Tang & Fen‐May Liou, 2010. "Does firm performance reveal its own causes? the role of Bayesian inference," Strategic Management Journal, Wiley Blackwell, vol. 31(1), pages 39-57, January.
    11. Y. L. Doz & C. K. Prahalad, 1991. "Managing DMNCs: A search for a new paradigm," Strategic Management Journal, Wiley Blackwell, vol. 12(S1), pages 145-164, June.
    12. Orly Levy & Schon Beechler & Sully Taylor & Nakiye A Boyacigiller, 2007. "What we talk about when we talk about ‘global mindset’: Managerial cognition in multinational corporations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(2), pages 231-258, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jiang, Fuming & Travaglione, Tony & Liu, Li Xian & Li, Jizhong, 2021. "When does the global mindset affect headquarters–subsidiary relationships?," Journal of Business Research, Elsevier, vol. 136(C), pages 523-542.
    2. Tippmann, Esther & Sharkey Scott, Pamela & Mangematin, Vincent, 2014. "Subsidiary managers’ knowledge mobilizations: Unpacking emergent knowledge flows," Journal of World Business, Elsevier, vol. 49(3), pages 431-443.
    3. Foroudi, Pantea & Gupta, Suraksha & Patel, Parth & Batsakis, Georgios & Vaatanen, Juha & Czinkota, Michael, 2023. "The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock," International Business Review, Elsevier, vol. 32(2).
    4. Quan-Hoang Vuong & Nancy K. Napier, 2013. "Acculturation and Global Mindsponge," Working Papers CEB 13-053, ULB -- Universite Libre de Bruxelles.
    5. Felício, J. Augusto & Meidutė, Ieva & Kyvik, Øyvin, 2016. "Global mindset, cultural context, and the internationalization of SMEs," Journal of Business Research, Elsevier, vol. 69(11), pages 4924-4932.
    6. Furusawa, Masayuki & Brewster, Chris, 2019. "The Determinants of the Boundary-spanning Functions of Japanese Self-initiated Expatriates in Japanese Subsidiaries in China: Individual Skills and Human Resource Management," Journal of International Management, Elsevier, vol. 25(4).
    7. Fuming Jiang & Subramaniam Ananthram & Jizhong Li, 2018. "Global Mindset and Entry Mode Decisions: Moderating Roles of Managers’ Decision-Making Style and Managerial Experience," Management International Review, Springer, vol. 58(3), pages 413-447, June.
    8. Augusto Felício, J. & Caldeirinha, Vítor R. & Ribeiro-Navarrete, Belen, 2015. "Corporate and individual global mind-set and internationalization of European SMEs," Journal of Business Research, Elsevier, vol. 68(4), pages 797-802.
    9. Peter J Buckley & Jonathan P Doh & Mirko H Benischke, 2017. "Towards a renaissance in international business research? Big questions, grand challenges, and the future of IB scholarship," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(9), pages 1045-1064, December.
    10. Felício, José Augusto & Duarte, Margarida & Rodrigues, Ricardo, 2016. "Global mindset and SME internationalization: A fuzzy-set QCA approach," Journal of Business Research, Elsevier, vol. 69(4), pages 1372-1378.
    11. Tina C. Ambos & Katherine Tatarinov, 2022. "Building Responsible Innovation in International Organizations through Intrapreneurship," Journal of Management Studies, Wiley Blackwell, vol. 59(1), pages 92-125, January.
    12. Achcaoucaou, Fariza & Miravitlles, Paloma & León-Darder, Fidel, 2014. "Knowledge sharing and subsidiary R&D mandate development: A matter of dual embeddedness," International Business Review, Elsevier, vol. 23(1), pages 76-90.
    13. Heimeriks, K. & Duysters, G.M. & Vanhaverbeke, W.P.M., 2004. "The evolution of alliance capabilities," Working Papers 04.20, Eindhoven Center for Innovation Studies.
    14. Jan-Erik Vahlne & Jan Johanson, 2017. "From internationalization to evolution: The Uppsala model at 40 years," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(9), pages 1087-1102, December.
    15. Blomkvist, Katarina & Kappen, Philip & Zander, Ivo, 2017. "Gone are the creatures of yesteryear? On the diffusion of technological capabilities in the ‘modern’ MNC," Journal of World Business, Elsevier, vol. 52(1), pages 1-16.
    16. Adam Pervez & Graham H. Lowman & Maura J. Mills, 2022. "Mindfulness as Facilitating Expatriate Development: Advancing Knowledge Sharing and Promoting Cultural Adjustment Abroad," Management International Review, Springer, vol. 62(3), pages 427-447, June.
    17. Esther Tippmann & Pamela Sharkey Scott & Vincent Mangematin, 2014. "Subsidiary managers’ knowledge mobilizations: Unpacking emergent knowledge flows," Post-Print hal-00864324, HAL.
    18. Vahtera, Pekka & Buckley, Peter & Aliyev, Murod, 2017. "Affective conflict and identification of knowledge sources in MNE teams," International Business Review, Elsevier, vol. 26(5), pages 881-895.
    19. Koen H. Heimeriks & Geert Duysters, 2007. "Alliance Capability as a Mediator Between Experience and Alliance Performance: An Empirical Investigation into the Alliance Capability Development Process," Journal of Management Studies, Wiley Blackwell, vol. 44(1), pages 25-49, January.
    20. Ajai S Gaur & Chinmay Pattnaik & Deeksha Singh & Jeoung Yul Lee, 2019. "Internalization advantage and subsidiary performance: The role of business group affiliation and host country characteristics," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(8), pages 1253-1282, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bbz:fcpbbr:v:12:y:2015:i:1:p:55-79. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Lasso (email available below). General contact details of provider: https://edirc.repec.org/data/fucapbr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.