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Facebook Traffic of the Project “Plovdiv – European Capital of Culture 2019”

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  • Radina Ruseva
  • Evgeni Stanimirov

Abstract

The aim of this paper is to examine the Facebook traffic of the project “Plovdiv – European Capital of Culture 2019” for the first quarter of 2019 using rates and indicators available from research. Applying quantitative analysis, the authors of this paper conclude that latent opportunities for development in a more positive way than the current situation have to be unlocked. The social media strategy can be specified through monitoring and “social listening”. Afterwards, recommendations are made how to increase awareness and reach a wider audience with the intent of engagement of more fans and followers in the 2nd, 3rd and 4th quarter of the title-year.

Suggested Citation

  • Radina Ruseva & Evgeni Stanimirov, 2020. "Facebook Traffic of the Project “Plovdiv – European Capital of Culture 2019”," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 163-179.
    • Handle: RePEc:bas:econst:y:2020:i:2:p:163-179
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    File URL: https://www.iki.bas.bg/Journals/EconomicStudies/2020/2020-2/10_E.Stanimirov_f-f.pdf
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    References listed on IDEAS

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    1. Hanna, Richard & Rohm, Andrew & Crittenden, Victoria L., 2011. "We're all connected: The power of the social media ecosystem," Business Horizons, Elsevier, vol. 54(3), pages 265-273, May.
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