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The Persuasive Impact on Sales

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Author Info
Chavdar Christov
Abstract

The persuasive impact is one of the most important communication instruments in the marketing mix, which is revealed especially in the sales. It is directed mostly to the consumer of goods and services for reaching an agreement for purchase. Its goal is to sell them most successfully. At the same time it requires good knowledge of the social-psychological regularities, which drive people to give consumer agreement. The persuasive impact in this area is formalized in the use of different techniques, which have imposed in the practice with their effectiveness. Knowing them and applying them gives good marketing results but also sets the question of the ethics of the relative approaches.

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Publisher Info
Article provided by Bulgarian Academy of Sciences - Institute of Economics in its journal Economic Studies.

Volume (Year): (2009)
Issue (Month): 2 ()
Pages: 124-142
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Handle: RePEc:bas:econst:y:2009:i:2:p:124-142

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Find related papers by JEL classification:
M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration
M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising

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This page was last updated on 2009-12-9.

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