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Current Characteristic Features and Focus of Corporate Marketing

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  • Georgi Kuzmanov

Abstract

This is a presentation of the marketing mix and the corporate marketing policy in the beginning of the XXI century. The latest aspects and trends in the components of the mix have been analyzed. The highlight is the role of the procedures and the quality and safety standards in order to satisfy the clients and to improve the competitiveness of the companies. The idea of elaborating a new “P” (Procedures) in Marketing is introduced and explained.

Suggested Citation

  • Georgi Kuzmanov, 2009. "Current Characteristic Features and Focus of Corporate Marketing," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 68-84.
    • Handle: RePEc:bas:econth:y:2009:i:3:p:68-84
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    References listed on IDEAS

    as
    1. Васил Цанов, 2007. "Политика На Доходите," ERI-BAS Chapters, in: Митко Димитров (ed.), Студии за ускорено развитие на българската икономика, edition 1, chapter 12, pages 251-263, Bulgarian Academy of Sciences - Economic Research Institute.
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    More about this item

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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