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Current Characteristic Features and Focus of Corporate Marketing

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Author Info
Georgi Kuzmanov
Abstract

This is a presentation of the marketing mix and the corporate marketing policy in the beginning of the XXI century. The latest aspects and trends in the components of the mix have been analyzed. The highlight is the role of the procedures and the quality and safety standards in order to satisfy the clients and to improve the competitiveness of the companies. The idea of elaborating a new “P” (Procedures) in Marketing is introduced and explained.

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Publisher Info
Article provided by Bulgarian Academy of Sciences - Institute of Economics in its journal Economic Thought.

Volume (Year): (2009)
Issue (Month): 3 ()
Pages: 68-84
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Handle: RePEc:bas:econth:y:2009:i:3:p:68-84

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Find related papers by JEL classification:
D21 - Microeconomics - - Production and Organizations - - - Firm Behavior
L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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This page was last updated on 2009-12-3.

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