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Validation as motivation: A reference to help today’s students become tomorrow’s professionals

Author

Listed:
  • Harris, Brandon D.

    (Loyola Marymount University, USA)

Abstract

This paper provides an actionable framework for motivating underperforming students to become overachieving professionals. The validation-motivation model is reinforced by cases that include the existence of validation, motivation, cultural consciousness and sense of belonging. Current literature highlighting relative approaches to supporting African American and other minoritised students is utilised to strengthen the credibility of validation as motivation. The literature provides nuance to validation theory while presenting it as a practical tool used to spark motivation toward success. Implications of the material are provided, as well as recommendations for professional and educational leaders’ goals in supporting the future success of students. From theory, to practice, to outcomes, this document provides leaders with a brief yet functional outline for encouraging the student-to-professional transition.

Suggested Citation

  • Harris, Brandon D., 2023. "Validation as motivation: A reference to help today’s students become tomorrow’s professionals," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(1), pages 22-31, December.
    • Handle: RePEc:aza:jcms00:y:2023:v:8:i:1:p:22-31
    as

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    More about this item

    Keywords

    diversity; equity; inclusion; validation; motivation; student success; professional success;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • J7 - Labor and Demographic Economics - - Labor Discrimination

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