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Latina voters: The key electoral force

Author

Listed:
  • Flores, Lucy

    (former Nevada State Assemblywoman, lawyer and media entrepreneur, USA)

  • Barreto, Matt A.

    (Co-founder and Managing Partner, Latino Decisions, USA)

Abstract

Within the USA, the Democratic Party enjoys impressive and longstanding support from Black women. In the 2018 midterm elections, for example, 92 per cent voted for Democratic candidates. At the same time, electoral turnout among Black women was also considerably higher than the national average. Over the years, the contribution of Black women to the success of the Democratic Party has been so significant that these voters have been described as the backbone of the Democratic voting base. This paper recognises this significant contribution, but argues that if Black women are the backbone of the Democratic Party, then Latinas must be the vertebrae.

Suggested Citation

  • Flores, Lucy & Barreto, Matt A., 2020. "Latina voters: The key electoral force," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(2), pages 98-101, May.
    • Handle: RePEc:aza:jcms00:y:2020:v:4:i:2:p:98-101
    as

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    More about this item

    Keywords

    Latina; Latino; politics; influencers; election; 2020; women;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • J7 - Labor and Demographic Economics - - Labor Discrimination

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