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The diversity of diversity

Author

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  • Alligood, Douglass L.

Abstract

As workforce demographics shift and global markets emerge, workplace diversity moves closer to becoming a business necessity instead of a banner that companies wave to show their commitment to embracing differences and change. Employees reap tangible and intangible benefits from workplace benefits, not the least of which include respect from co-workers and business gains. This article summarizes lessons learned from one of the nation’s leading experts in diversity and inclusion in the advertising industry, and suggests ways companies in the ad business can do better for their clients in a growing multicultural marketplace.

Suggested Citation

  • Alligood, Douglass L., 2016. "The diversity of diversity," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 203-206, February.
    • Handle: RePEc:aza:jcms00:y:2016:v:1:i:2:p:203-206
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    More about this item

    Keywords

    diversity; special groups; diversity is business; top management; minority; opportunity;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • J7 - Labor and Demographic Economics - - Labor Discrimination

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