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Impact of tobacco control policies and mass media campaigns on monthly adult smoking prevalence

Author

Listed:
  • Wakefield, M.A.
  • Durkin, S.
  • Spittal, M.J.
  • Siahpush, M.
  • Scollo, M.
  • Simpson, J.A.
  • Chapman, S.
  • White, V.
  • Hill, D.

Abstract

Objectives. We sought to assess the impact of several tobacco control policies and televised antismoking advertising on adult smoking prevalence. Methods. We used a population survey in which smoking prevalence was measured each month from 1995 through 2006. Time-series analysis assessed the effect on smoking prevalence of televised antismoking advertising (with gross audience rating points [GRPs] per month), cigarette costliness, monthly sales of nicotine replacement therapy (NRT) and bupropion, and smoke-free restaurant laws. Results. Increases in cigarette costliness and exposure to tobacco control media campaigns significantly reduced smoking prevalence. We found a 0.3-percentage-point reduction in smoking prevalence by either exposing the population to televised antismoking ads an average of almost 4 times per month (390 GRPs) or by increasing the costliness of a pack of cigarettes by 0.03% of gross average weekly earnings. Monthly sales of NRT and bupropion, exposure to NRT advertising, and smoke-free restaurant laws had no detectable impact on smoking prevalence. Conclusions. Increases in the real price of cigarettes and tobacco control mass media campaigns broadcast at sufficient exposure levels and at regular intervals are critical for reducing population smoking prevalence.

Suggested Citation

  • Wakefield, M.A. & Durkin, S. & Spittal, M.J. & Siahpush, M. & Scollo, M. & Simpson, J.A. & Chapman, S. & White, V. & Hill, D., 2008. "Impact of tobacco control policies and mass media campaigns on monthly adult smoking prevalence," American Journal of Public Health, American Public Health Association, vol. 98(8), pages 1443-1450.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2007.128991_4
    DOI: 10.2105/AJPH.2007.128991
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    Cited by:

    1. Lång, Elisabeth & Nystedt, Paul, 2018. "Blowing up money? The earnings penalty of smoking in the 1970s and the 21st century," Journal of Health Economics, Elsevier, vol. 60(C), pages 39-52.
    2. Krishnan, R. & Pearce, J.M., 2018. "Economic impact of substituting solar photovoltaic electric production for tobacco farming," Land Use Policy, Elsevier, vol. 72(C), pages 503-509.
    3. Joshua M. Pearce, 2019. "Towards Quantifiable Metrics Warranting Industry-Wide Corporate Death Penalties," Social Sciences, MDPI, vol. 8(2), pages 1-13, February.
    4. Tinna Laufey Ásgeirsdóttir & Hope Corman & Kelly Noonan & Þórhildur Ólafsdóttir & Nancy E. Reichman, 2012. "Are Recessions Good for Your Health Behaviors? Impacts of the Economic Crisis in Iceland," NBER Working Papers 18233, National Bureau of Economic Research, Inc.
    5. Ásgeirsdóttir, Tinna Laufey & Corman, Hope & Noonan, Kelly & Ólafsdóttir, Þórhildur & Reichman, Nancy E., 2014. "Was the economic crisis of 2008 good for Icelanders? Impact on health behaviors," Economics & Human Biology, Elsevier, vol. 13(C), pages 1-19.
    6. Biplab Kumar Datta & Muhammad Jami Husain & Ishtiaque Fazlul, 2020. "Tobacco control and household tobacco consumption: A tale of two educational groups," Health Economics, John Wiley & Sons, Ltd., vol. 29(10), pages 1117-1131, October.
    7. Tianfeng He & Lefan Liu & Jing Huang & Guoxing Li & Xinbiao Guo, 2021. "Health Knowledge about Smoking, Role of Doctors, and Self-Perceived Health: A Cross-Sectional Study on Smokers’ Intentions to Quit," IJERPH, MDPI, vol. 18(7), pages 1-16, March.

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