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Willingness to Use and Pro-Environmental Attitudes for Airlines’ Environment Friendly Services: The Perspective of Thai Passengers

Author

Listed:
  • Maytinee Vongtharawat∗

    (Kasetsart University, Bangkok, Thailand)

  • Katawoot Jeambua

    (Rajamagala University of Technology Thanyaburi, Khlong Hok, Thailand)

  • Santidhorn Pooripakdee

    (Silpakorn University, Bangkok, Thailand)

Abstract

This research has three main objectives. Firstly, there is an intention to understand passengers perception towards airlines environmentally friendly services related to pre-travel, pre-flight and in-flight service. Secondly, there is the investigation of passengers pro-environmental attitudes and perceptions towards airlines environmentally friendly services. Thirdly, there is the analysis of passengers willingness to use the airlines toward pro-environmental attitudes. To confirm theories, relevant literature has been drawn from both paper version and reliable sources, which is our methodology. Utterly, the results showed that there are significant differences in perceptions towards airlines environmentally friendly services and passengers pro-environmental attitudes. Additionally, passengers pro-environmental attitudes have a positive effect on the willingness to use the airlines. The conclusion is substantial to the improvement and sustainability of airlines environmental protection efforts and airlines business performance.

Suggested Citation

  • Maytinee Vongtharawat∗ & Katawoot Jeambua & Santidhorn Pooripakdee, 2019. "Willingness to Use and Pro-Environmental Attitudes for Airlines’ Environment Friendly Services: The Perspective of Thai Passengers," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 5(4), pages 145-156.
    • Handle: RePEc:apa:ijhass:2019:p:145-156
    DOI: 10.20469/ijhss.5.20003-4
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    References listed on IDEAS

    as
    1. Forsyth, Peter, 2011. "Environmental and financial sustainability of air transport: Are they incompatible?," Journal of Air Transport Management, Elsevier, vol. 17(1), pages 27-32.
    2. Mayer, Robert & Ryley, Tim & Gillingwater, David, 2012. "Passenger perceptions of the green image associated with airlines," Journal of Transport Geography, Elsevier, vol. 22(C), pages 179-186.
    3. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
    4. Mawaddah Ilona Maslikhan, 2019. "The Effect of Negative Publicity on Brand Equity (Image Attitude, and Purchase Intention) in Indonesia: Case of Dolce and Gabbana Racism Scandal," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(3), pages 145-154.
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