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Spatial Analysis of Newspaper Sales in East Surabaya Traffict Lights Using Moran Index

Author

Listed:
  • Hening Widi Oetomo

    (School of Economics Indonesia (STIESIA), Surabaya, Indonesia)

  • Marsudi Lestariningsih

    (School of Economics Indonesia (STIESIA), Surabaya, Indonesia)

  • Susanti

    (School of Economics Indonesia (STIESIA), Surabaya, Indonesia)

Abstract

The purpose of this study is to examine whether there is a spatial relationship of newspaper sales in a traffic light area with another neighboring area. This research was conducted in traffict light area of East Surabaya. There are 7 sub-districts in East Surabaya namely Tambak Sari (5 traffict), Gubeng (12 traffict), Sukolilo (7 traffict), Mulyorejo (5 traffict), Tenggilis Mejoyo (8 traffict), Rungkut (5 traffict), and Gunung Anyar (1 traffict). Total trafficts in East Surabaya studied were 43 traffic lights. Moran Index method was used to examine the spatial relations of newspaper sales between neighboring regions. Its calculation result was 0.45. The calculation of Z(I) is 1.34 whereas is 1.34 whereas Z0.95= 1.645 (Table), since Z(I)

Suggested Citation

  • Hening Widi Oetomo & Marsudi Lestariningsih & Susanti, 2017. "Spatial Analysis of Newspaper Sales in East Surabaya Traffict Lights Using Moran Index," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(5), pages 166-174.
    • Handle: RePEc:apa:ijbaas:2017:p:166-174
    DOI: 10.20469/ijbas.3.10002-5
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