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Thailand Tourism Images And Behaviors Of Thai People In Bangkok And Metropolitan

Author

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  • PRATOOM RERKKLANG ∗

    (National Institute of Development Administration, Bangkok, Thailand)

Abstract

The objectives of this research are 1) to study exposure to Thailand tourism information, 2) to study Thailand tourism information seeking, 3) to study Thailand tourism information needs, 4) to study Thailand tourism images and 5) to study Thailand tourism behaviors of Thai people. The samples of survey research are 400 Thai people who reside in Bangkok and metropolitan. Data were collected by using questionnaires. Research data and hypotheses testing were analyzed by computer program and using descriptive statistics and inferential statistics for summarizing and hypotheses testing. Research results found that 1) There were significant differences in Thailand tourism information exposure between age, education and tourism behaviors. 2) There were significant differences in Thailand tourism information seeking between age, education, and tourism behaviors. 3) There were significant differences in Thailand tourism information needs between age and tourism behaviors. 4) There were significant differences in Thailand tourism images between tourism behaviors. 5) There were significant differences in Thailand tourism behaviors between gender, age, education and income, Thailand information tourism exposure, Thailand tourism information seeking, Thailand tourism information needs and Thailand tourism images. 6) There was significant relation between Thailand tourism information exposure, Thailand tourism Information seeking, Thailand tourism Information needs, Thailand tourism images and Thailand tourism behaviors.

Suggested Citation

  • Pratoom Rerkklang ˆ—, 2017. "Thailand Tourism Images And Behaviors Of Thai People In Bangkok And Metropolitan," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 3(3), pages 122-128.
    • Handle: RePEc:apa:ijhass:2017:p:122-128
    DOI: 10.20469/ijhss.3.20004-3
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    References listed on IDEAS

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    1. Wichuda Kunnu *, 2016. "Foreign Tourists’ Satisfaction Towards Selecting The Accommodation Service (Hostel) In Bangkok," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 2(1), pages 40-44.
    2. Rumpapak Luekveerawattana, 2016. "Relationship between personal factors and marketing mix satisfaction of the tourists at don hoi lot in samutsongkham province, Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 2(3), pages 113-120.
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    Cited by:

    1. Hazel Princess M. Rebollo, 2018. "A structural model of millennial tourist behavior towards tourism in Davao Region," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 4(1), pages 26-36.

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