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Value Creation Through Corporate Social Responsibility in Developing Countries: A Case Study of Proctor & Gamble Pakistan

Author

Listed:
  • Hyder Kamran

    (Oman College of Management and Technology, Oman)

  • Irfan Khurshid

    (Npower, Victoria Road, Staffordshire, ST4 2LW, United Kingdom, United Kingdom)

  • Fawaz Ali

    (Oman College of Management & Technology, Oman)

  • Nitin Raj Srivastava

    (British Telecom, London, United Kingdom , United Kingdom)

Abstract

Consumer support for Corporate Social Responsibility (CSR) has been in practice for some years now and firms are demanded to seriously take CSR initiatives. This project has been compiled out of a wealth of literature that addresses the need and importance of CSR and business ethics in the society in great depth. A case study of CSR at Proctor and Gamble Pakistan was carried out by employing both the qualitative and quantitative data collection techniques to gather information so as to bring the attributes of triangulation in this research. The research findings outlined various views and beliefs of the respondents with regards to CSR initiatives by Proctor and Gamble Pakistan. The CSR awareness and societal veracities are the factors that encourage consumers to think ethically and make decisions in terms of who to develop associations with. The research shows a reflection of deductive approach and the researcher understood the inbuilt pros and cons of dependence upon secondary sources of information. It was attempted to adopt a hybrid strategy in this project but it mainly took a positivist look because of the nature of the questionnaire survey based upon close-ended questions aiming for quantitative data. The trend for CSR initiatives in developing countries is now growing at a decent pace and the recent advancements in technology and media have resulted in grown awareness among consumer groups to exert pressures on multinational companies to be apparent in their statements as well as practices.

Suggested Citation

  • Hyder Kamran & Irfan Khurshid & Fawaz Ali & Nitin Raj Srivastava, 2012. "Value Creation Through Corporate Social Responsibility in Developing Countries: A Case Study of Proctor & Gamble Pakistan," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 3(6), pages 279-293, December.
    • Handle: RePEc:aml:intbrm:v:3:y:2012:i:6:p:279-293
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    References listed on IDEAS

    as
    1. Élodie Béthoux & Claude Didry & Arnaud Mias, 2007. "What Codes of Conduct Tell Us: corporate social responsibility and the nature of the multinational corporation," Corporate Governance: An International Review, Wiley Blackwell, vol. 15(1), pages 77-90, January.
    2. Marc Goergen & Christine A. Mallin & Eve Mitleton-Kelly & Ahmed Al-Hawamdeh & Iris H-Y Chiu, 2010. "Corporate Governance and Complexity Theory," Books, Edward Elgar Publishing, number 13927.
    3. John Meehan & Karon Meehan & Adam Richards, 2006. "Corporate social responsibility: the 3C-SR model," International Journal of Social Economics, Emerald Group Publishing, vol. 33(5/6), pages 386-398, May.
    4. Claude Didry & Elodie Bethoux & Arnaud Mias, 2007. ""What Codes of Conduct Tell Us: corporate social responsibility and the nature of the multinational corporation"," Post-Print hal-00178718, HAL.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

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    More about this item

    Keywords

    Corporate Social Responsibility; Value Creation; CSR Conceptualisation; Business Ethics; Strategic Planning;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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