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Impact of Social Networking Websites on Generation Y: Emperical Findings from Selengor, Malaysia

Author

Listed:
  • Charles Nana Kwengwa

    (MBA Graduate)

  • Arsalan Mujahid Ghouri

    (PhD Candidate, Limkokwing University of Creative Technology, Malaysia)

  • Nek Kamal Yeop Yunus

    (Faculty of Business & Economics, University Pendidikan Sultan Idris, Malaysia)

  • Habu Bah-Yaye Adamu

    (Lecturer, Department of Business Administration Bukar Abba Ibrahim University, Yobe, Nigeria)

Abstract

This present study conducts in province Selangor of Malaysia to find the impacts of social networking websites on the Generation Y. The sample of the study was the students of Multimedia Univerity and Limkokwing University. The findings show that the 1) perceiced usefulness of social networking sites 2) use of social networking sites 3) social networking skills 4) social network groups and 5) message of social networking sites formulate affirmative impace on image of Generation Y.

Suggested Citation

  • Charles Nana Kwengwa & Arsalan Mujahid Ghouri & Nek Kamal Yeop Yunus & Habu Bah-Yaye Adamu, 2012. "Impact of Social Networking Websites on Generation Y: Emperical Findings from Selengor, Malaysia," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 3(1), pages 31-37, January.
    • Handle: RePEc:aii:ijcmss:v:3:y:2012:i:1:p:31-37
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    References listed on IDEAS

    as
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