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Tennessee Fruit and Vegetable Farmer Preferences and Willingness to Pay for Plastic Biodegradable Mulch

Author

Listed:
  • Velandia, Margarita
  • Jensen, Kimberly
  • DeLong, Karen L.
  • Wszelaki, Annette
  • Rihn, Alicia

Abstract

Regardless of the potential economic and environmental benefits associated with plastic biodegradable mulch (BDM) use in fruit and vegetable production, BDM adoption among U.S. farmers remains relatively low. One of the factors influencing low BDM adoption is its cost. Using a 2019 Tennessee fruit and vegetable farmer survey, the contingent valuation method, and a probit regression, this study evaluates farmers’ preferences and willingness to pay (WTP) for BDM. Results suggest price, on-farm income, and familiarity with BDM are factors influencing farmer adoption of BDM. However, results suggest producer WTP for BDM is below current BDM market prices.

Suggested Citation

  • Velandia, Margarita & Jensen, Kimberly & DeLong, Karen L. & Wszelaki, Annette & Rihn, Alicia, 2020. "Tennessee Fruit and Vegetable Farmer Preferences and Willingness to Pay for Plastic Biodegradable Mulch," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(3), November.
    • Handle: RePEc:ags:jlofdr:309030
    DOI: 10.22004/ag.econ.309030
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    References listed on IDEAS

    as
    1. Margarita Velandia & Roderick Rejesus & Christopher Clark & Karen L. DeLong & Annette Wszelaki & Susan Schexnayder & Kimberly Jensen, 2020. "Evaluating the Relationship between Fruit and Vegetable Growers Use of Plastic Biodegradable Mulches, and Environmental Stewardship and Labor Savings: The Case of Tennessee Fruit and Vegetable Farmers," Sustainability, MDPI, vol. 12(5), pages 1-16, March.
    2. Samuel D. Zapata & Carlos E. Carpio, 2014. "The theoretical structure of producer willingness to pay estimates," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 613-623, September.
    3. Dobbs, Leah Moore & Jensen, Kimberly L. & Leffew, Megan Bruch & English, Burton C. & Lambert, Dayton M. & Clark, Christopher D., 2016. "Consumer Willingness to Pay for Tennessee Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), pages 1-24, July.
    4. Velandia, Margarita & Smith, Aaron & Wszelaki, Annette & Galinato, Suzette & Marsh, Thomas, 2018. "The Economics of Adopting Biodegradable Plastic Mulch Films," Extension Reports 302940, University of Tennessee, Department of Agricultural and Resource Economics.
    5. Jayson L. Lusk & Darren Hudson, 2004. "Willingness-to-Pay Estimates and Their Relevance to Agribusiness Decision Making," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 152-169.
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    7. Lettie C. McKay & Karen L. DeLong & Kimberly L. Jensen & Andrew P. Griffith & Christopher N. Boyer & Dayton M. Lambert, 2019. "Estimating restaurant willingness to pay for local beef," Agribusiness, John Wiley & Sons, Ltd., vol. 35(4), pages 610-624, October.
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