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A Nonparametric Analysis Of Consumer Preferences For Fresh Meat Products

Author

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  • Moen, Daniel S.
  • Capps, Oral, Jr.

Abstract

Nonparametric statistical methods (the Kruskal-Wallis test and Dunn's multiple comparison procedure) were used to analyze consumer preferences for fresh meat products (chicken, beef steak, beef roast, fish, ground beef, pork, turkey, and lamb) in a retail food chain in Houston. On a pairwise basis, significant differences in ratings were evident for the majority of the fresh meat products in terms of frequency of purchase as well as taste and quality. In particular, chicken was not only the most frequently purchased fresh meat product but also compared favorably to all meat items in terms of taste and quality.

Suggested Citation

  • Moen, Daniel S. & Capps, Oral, Jr., 1988. "A Nonparametric Analysis Of Consumer Preferences For Fresh Meat Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 19(2), pages 1-5, September.
    • Handle: RePEc:ags:jlofdr:26952
    DOI: 10.22004/ag.econ.26952
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    References listed on IDEAS

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    1. Branson, Robert E. & Cross, H. Russell & Savell, Jeff W. & Smith, Gary C. & Edwards, Richard A., 1986. "Marketing Implications From The National Consumer Beef Study," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 11(1), pages 1-10, July.
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    Cited by:

    1. Unknown, 1990. "Structural Change in Livestock: Causes, Implications, Alternatives," Research Institute on Livestock Pricing 232728, Virginia Polytechnic Institute and State University, Department of Agricultural and Applied Economics.

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    Keywords

    Consumer/Household Economics;

    Statistics

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