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Exploring territorial embeddedness in rural entrepreneurship: a case-study in a remote rural area of Italy

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  • De Rosa, Marcello
  • Bartoli, Luca
  • Pia, Maria

Abstract

Entrepreneurship has become a key success factor for rural businesses. This paper puts forwards the distinction between rural entrepreneurship and entrepreneurship in the rural and deals with definition and measurement of entrepreneurial anchoring in rural contexts, by focusing on different dimensions of territorial embeddedness. More precisely, the paper aims at testing eventual links between levels of embeddedness and the entrepreneurial profile of farmers. Three-fold embeddedness is individuated: Societal embeddedness, Network embeddedness and Territorial embeddedness. Area under study is localised in central Italy, in an extremely rural context marked by depopulation processes and marginalisation of economic activities. Through the help of a questionnaires submitted to a sample of farmers, a cluster analysis has been carried out with the purpose of aggregating homogeneous farms in relation to their rural embeddedness. Results evidence a diversified set of embeddedness to which different degree of entrepreneurial orientation and performance are linked.

Suggested Citation

  • De Rosa, Marcello & Bartoli, Luca & Pia, Maria, 2019. "Exploring territorial embeddedness in rural entrepreneurship: a case-study in a remote rural area of Italy," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 8(3), August.
    • Handle: RePEc:ags:ijameu:329830
    DOI: 10.22004/ag.econ.329830
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    References listed on IDEAS

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    1. Gary Bosworth & Gerard McElwee & Rob Smith, 2015. "Rural enterprise in Mexico: a case of necessity diversification," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 9(4), pages 327-343, October.
    2. Roberta Sonnino, 2007. "Embeddedness in action: Saffron and the making of the local in southern Tuscany," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(1), pages 61-74, March.
    3. Steffen Korsgaard & Richard Ferguson & Johan Gaddefors, 2015. "The best of both worlds: how rural entrepreneurs use placial embeddedness and strategic networks to create opportunities," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 27(9-10), pages 574-598, October.
    4. Gerard McElwee & Rob Smith & Peter Somerville, 2018. "Conceptualising animation in rural communities: the Village SOS case," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 30(1-2), pages 173-198, January.
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    Cited by:

    1. Marcello De Rosa & Luca Bartoli & Teresa Del Giudice & Yari Vecchio, 2022. "Conducive Environments and Entrepreneurial Access to Rural Policies," Sustainability, MDPI, vol. 14(9), pages 1-14, April.

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