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Scorecarding and Heat Mapping: Tools and Concepts for Assessing Strategic Uncertainty

Author

Listed:
  • Detre, Joshua D.
  • Briggeman, Brian C.
  • Boehlje, Michael
  • Gray, Allan W.

Abstract

The dramatic changes occurring throughout the agriculture industry are creating new and different uncertainties that result from a turbulent business climate. The objective of this paper is to present a methodology to understand, assess and evaluate, and manage strategic uncertainty. The approach is to present a mental model that frames assessment of strategic uncertainty from a potential and exposure perspective. Scorecarding and heat mapping assessment tools operationalize the mental model. Participants in an executive agribusiness educational workshop applied this mental model and the assessment tools to one of three hypothetical seed companies. The participants then provided an evaluation of the usefulness and effectiveness of uncertainty scorecarding and heat mapping.

Suggested Citation

  • Detre, Joshua D. & Briggeman, Brian C. & Boehlje, Michael & Gray, Allan W., 2006. "Scorecarding and Heat Mapping: Tools and Concepts for Assessing Strategic Uncertainty," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 9(1), pages 1-22.
    • Handle: RePEc:ags:ifaamr:8207
    DOI: 10.22004/ag.econ.8207
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    References listed on IDEAS

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    1. Welch, P. & Dolfsma, W.A., 2004. "How To Be Better Prepared For A Paradigm Shift In Economic Theory, And Write Better Articles In The Meantime," ERIM Report Series Research in Management ERS-2004-101-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Robert L. Joss, 2001. "Management," Australian Journal of Management, Australian School of Business, vol. 26(1_suppl), pages 89-103, August.
    3. Boehlje, Michael & Gray, Allan W. & Detre, Joshua D., 2005. "Strategy Development in a Turbulent Business Climate: Concepts and Methods," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(2), pages 1-20.
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    Cited by:

    1. Joe Parcell & Yasutomo Kojima & Alice Roach & Wayne Cain, 2018. "Global Edible Vegetable Oil Market Trends," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 2(1), pages 2282-2291, January.
    2. Boehlje, Michael & Roucan-Kane, Maud & Broring, Stefanie, 2011. "Future Agribusiness Challenges: Strategic Uncertainty, Innovation and Structural Change," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(5), pages 1-29, December.
    3. Shadbolt, Nicola M. & Olubode-Awosola, Femi & Gray, David I. & Dooley, Elizabeth, 2010. "Risk - An Opportunity or Threat for Entrepreneurial Farmers in the Global Food Market?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(4), pages 1-21.
    4. Roucan-Kane, Maud & Boehlje, Michael & Gray, Allan W. & Akridge, Jay T., 2010. "Making Decisions In Turbulent Times: An Analytical Framework And Decision Tools," Working papers 98052, Purdue University, Department of Agricultural Economics.
    5. Shadbolt, Nicola M. & Olubode-Awosola, Femi, 2016. "Resilience, Risk and Entrepreneurship," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(2), pages 1-20, May.
    6. Roucan-Kane, Maud & Boehlje, Michael & Gray, Allan W. & Akridge, Jay T., 2009. "Tools And Analytical Framework To Make Decisions In Turbulent Times," Working papers 55465, Purdue University, Department of Agricultural Economics.

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    Risk and Uncertainty;

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