Comparative advantage and export potential of Thai vegetable products following the integration into the ASEAN Economic Community

International trade, which is the exchange of capital, goods and services across international borders or territories, has contributed to the rapid global economic growth in recent decades. In Southeast Asia, the establishment of the Association of Southeast Asian (ASEAN) Free Trade Area and the implementation of the ASEAN Economic Community have benefited Thai entrepreneurs and other member countries’ as nearly all import restrictions are removed and market entry barriers lowered. The ASEAN is an organization of countries in Southeast Asia set up to promote cultural, economic and political development in the region; and comprises 10 member states: Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. Specifically, this research has explored the possible economic impacts of trade liberalization and improved connectivity on Thailand’s exportation of 23 vegetable product groups to the ASEAN member states (AMSs) using the Revealed Comparative Advantage and Revealed Symmetric Comparative Advantage indices based on the 2009-2013 datasets. In the analysis, the indices were applied to the 14 fresh and 9 preserved vegetable product groups from 15 countries (i.e. AMSs, Australia, China, Japan, South Korea, the USA) to determine their comparative advantages. The dendrogram was used to cluster the countries with regard to their ability to export the fresh and preserved vegetable products. In addition, the Boston Consulting Group matrix was utilized to determine the relative market positions of the Thai fresh and preserved vegetables. The analysis results identified four each of the Thai fresh and preserved vegetable product groups with high comparative advantage in the ASEAN market.