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Application of a modern marketplace in the European agribusiness

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  • Erdeiné Késmárki-Gally, Szilvia

Abstract

The objective of this research is to develop a concept for an innovative online marketplace which unites agricultural producers and suppliers within a single system that works as an innovative organisational solution offering a shorter route for actors to find each other thus ultimately reducing the costs of the exchange of goods. The concept of the electronic agricultural purchasing marketplace embodies a novel approach to today’s agriculture based on modern technologies offering an opportunity to both agricultural producers and suppliers providing production input materials to maintain communication, perform administrative tasks and trade with each other electronically within a single system that has several unique functions.

Suggested Citation

  • Erdeiné Késmárki-Gally, Szilvia, 2015. "Application of a modern marketplace in the European agribusiness," Agroeconomia Croatica, Croatian Society of Agricultural Economists, vol. 5(1), pages 1-10, July.
    • Handle: RePEc:ags:csaeac:208781
    DOI: 10.22004/ag.econ.208781
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    References listed on IDEAS

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    1. Zoltán Imre Nagy, 2015. "The Position of Agriculture in Hungary since the Political Regime Transformation (1990), with Special Regard to Outstanding Debts," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2015),, Óbuda University, Keleti Faculty of Business and Management.
    2. Martin, Ben R., 2012. "The evolution of science policy and innovation studies," Research Policy, Elsevier, vol. 41(7), pages 1219-1239.
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    4. Glass, Amy Jocelyn, 1997. "Product Cycles and Market Penetration," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 38(4), pages 865-891, November.
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    Keywords

    Agribusiness; Marketing;

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