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Retail-to-Farm Transmission of Generic Advertising Effects

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  • Wohlgenant, Michael K.

Abstract

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Suggested Citation

  • Wohlgenant, Michael K., 2006. "Retail-to-Farm Transmission of Generic Advertising Effects," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 21(2), pages 1-6.
    • Handle: RePEc:ags:aaeach:94411
    DOI: 10.22004/ag.econ.94411
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    Citations

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    Cited by:

    1. Peter, Günter, 2011. "Gemeinschaftliche Absatz- und Exportförderung für Agrarerzeugnisse und Lebensmittel in Österreich und den USA. Bericht im Auftrag des Bundesministeriums für Ernährung, Landwirtschaft und Verbrauchersc," Arbeitsberichte aus der vTI-Agrarökonomie 04/2011, Johann Heinrich von Thünen Institute, Federal Research Institute for Rural Areas, Forestry and Fisheries.
    2. Cattaneo, Andrea & Federighi, Giovanni & Vaz, Sara, 2021. "The environmental impact of reducing food loss and waste: A critical assessment," Food Policy, Elsevier, vol. 98(C).
    3. Capps, Oral, Jr. & Williams, Gary W. & Dang, Trang, 2010. "Effects of Lamb Promotion on Lamb Demand and Imports," Reports 90492, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    4. Capacci, Sara & Mazzocchi, Mario, 2011. "Five-a-day, a price to pay: An evaluation of the UK program impact accounting for market forces," Journal of Health Economics, Elsevier, vol. 30(1), pages 87-98, January.
    5. Yuqing Zheng & Harry M. Kaiser, 2009. "Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets," Agribusiness, John Wiley & Sons, Ltd., vol. 25(3), pages 351-368.
    6. Glauber, Joseph W. & Effland, Anne, 2016. "United States agricultural policy: Its evolution and impact:," IFPRI discussion papers 1543, International Food Policy Research Institute (IFPRI).
    7. Peter, Guenter, 2011. "Gemeinschaftliche Absatz- und Exportförderung für Agrarerzeugnisse und Lebensmittel in Österreich und den USA," Thünen Working Paper 125733, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
    8. McKendree, Melissa G.S. & Tonsor, Glynn T. & Schroder, Ted C. & Hendricks, Nathan P., 2017. "Changing Impacts of Beef Demand on Cattle Producers," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252730, Southern Agricultural Economics Association.

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    Keywords

    Demand and Price Analysis; Marketing;

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