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CSR Assessment Model

Author

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  • Desislava Serafimova

    (University of Economics - Varna)

Abstract

The opportunities for measuring, assessing and reporting socially responsible practices are a relevant issue for modern business. They are studied by international organizations, research groups, scientists and practitioners who use various methods and measurers of Corporate Social Responsibility (CSR). Usually their assessment models serve narrower goals – for example, certification with a CSR standard, membership in a CSR-partnership network, ranking according to a social index and others. In recent years more organizations apply CSR practices. Some of them use external professional auditors in order to judge achieved results, make their social reports and outline opportunities for improvement. However, other organizations, especially those who start to apply CSR and SMEs, prefer to carry out in-company assessment of their socially responsible behavior. This paper presents the author’s model for assessing CSR practices which is applicable for organizations of small, medium and large business. The model is meant to help managers in formulating CSR strategies and to serve as a standard for comparison which companies can follow to improve their responsible behavior. At the same time, this model is designed in such a way that it can allow non-specialists to use it easily for the objectives of in-company social audit. The paper is structured in three parts. The first one explains the theoretical assumptions in modeling the processes for assessing CSR. After that there are outlined the methodical issues concerning the models for assessing CSR as applied by international organizations, standards, contests, rating organizations, social indices, organizations for social accountability and social audit. At the end there is a characteristic of the author’s generalized model for assessing CSR and the methodology for its application.

Suggested Citation

  • Desislava Serafimova, 2016. "CSR Assessment Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 100-110, September.
  • Handle: RePEc:aes:jetimm:v:1:y:2016:i:1:p:100-110
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    References listed on IDEAS

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    3. MuiChing Chan & John Watson & David Woodliff, 2014. "Corporate Governance Quality and CSR Disclosures," Journal of Business Ethics, Springer, vol. 125(1), pages 59-73, November.
    4. Thomas Thijssens & Laury Bollen & Harold Hassink, 2015. "Secondary Stakeholder Influence on CSR Disclosure: An Application of Stakeholder Salience Theory," Journal of Business Ethics, Springer, vol. 132(4), pages 873-891, December.
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    Cited by:

    1. Andreeva, Andriyana & Yolova, Galina, 2020. "За Свободата И Дисциплината В Трудовото Право - Съвременни Аспекти В Дигиталната Ера [About the Freedom and the Discipline in the Labour Law - Modern Aspects in the Digital Age]," MPRA Paper 108871, University Library of Munich, Germany.
    2. Jintao Lu & Mengshang Liang & Chong Zhang & Dan Rong & Hailing Guan & Kristina Mazeikaite & Justas Streimikis, 2021. "Assessment of corporate social responsibility by addressing sustainable development goals," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 686-703, March.
    3. Manuela Ivanova, 2017. "Identifying Areas of Information Asymmetry on Foods Labels," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 60-67, July.

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    More about this item

    Keywords

    Corporate Social Responsibility (CSR); Social audit; CSR assessment model.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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