IDEAS home Printed from https://ideas.repec.org/a/aes/icmbdj/v1y2015i1p144-152.html
   My bibliography  Save this article

Interaction between Firms in New Product Development

Author

Listed:
  • Marco Pierantonelli

    (Università Politecnica delle Marche)

  • Andrea Perna

    (Università Politecnica delle Marche)

  • Gian Luca Gregori

    (Università Politecnica delle Marche)

Abstract

This work-in-progress paper, through an exploratory case study, investigates how two industrial companies, operating in different sectors, start a business relationship. One company, named Antrox, operates in the lighting industry, whereas the other, Nel Design, primarily in the design industry. This case shows the antecedents and inhibitors to business relationships beginning. Reciprocal trust is the foundation and the driving force of the relationship. The outcome of combining two firm’s previous set of facilities, actors, relations and business units is unpredictable a priori; anyway, both companies saw potential benefits in combining them, as they are distinctive and non-overlapping. The article sheds light on the effects of the partnership on each firms’ set of resources and on the reciprocal adaptations faced by both companies.

Suggested Citation

  • Marco Pierantonelli & Andrea Perna & Gian Luca Gregori, 2015. "Interaction between Firms in New Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 144-152, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:144-152
    as

    Download full text from publisher

    File URL: http://www.mbd.ase.ro/RePEc/aes/icmbdj/2015/ICMBDJ_V1_2015_88.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Baraldi, Enrico & Gressetvold, Espen & Harrison, Debbie, 2012. "Resource interaction in inter-organizational networks: Foundations, comparison, and a research agenda," Journal of Business Research, Elsevier, vol. 65(2), pages 266-276.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Antoniya Boykova, 2017. "Collaboration between Consumers and Companies in Generating Ideas for Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 74-82, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Drummond, Conor & O'Toole, Thomas & McGrath, Helen, 2022. "Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes," Journal of Business Research, Elsevier, vol. 145(C), pages 171-187.
    2. Antoniya Boykova, 2017. "Collaboration between Consumers and Companies in Generating Ideas for Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 74-82, July.
    3. Per Engelseth & Remiguisz Kozlowski & Karolina Kamecka & Lukasz Gawinski & Richard Glavee-Geo, 2021. "Framing Sustainable Healthcare Services," IJERPH, MDPI, vol. 18(12), pages 1-15, June.
    4. Juliana Maria Gonçalves de Almeida & Cláudia Fabiana Gohr & Luciano Costa Santos, 2020. "Assessing Collaborative Capabilities for Sustainability in Interorganizational Networks," Sustainability, MDPI, vol. 12(22), pages 1-17, November.
    5. Wei, Tian & Clegg, Jeremy, 2014. "Successful integration of target firms in international acquisitions: A comparative study in the Medical Technology industry," Journal of International Management, Elsevier, vol. 20(2), pages 237-255.
    6. Olsen, Per Ingvar & Prenkert, Frans & Hoholm, Thomas & Harrison, Debbie, 2014. "The dynamics of networked power in a concentrated business network," Journal of Business Research, Elsevier, vol. 67(12), pages 2579-2589.
    7. Drummond, Conor & McGrath, Helen & O'Toole, Thomas, 2023. "Beyond the platform: Social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network," Journal of Business Research, Elsevier, vol. 158(C).
    8. Wiśniewska-Paluszak, Joanna A. & Paluszak, Grzegorz T., 2020. "Development of sustainable resource ties in the agrifood industry: the case for the Polish fruit and vegetable industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(2), March.
    9. Line, Nathaniel D. & Runyan, Rodney C., 2014. "Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets," Tourism Management, Elsevier, vol. 43(C), pages 91-102.
    10. Mouzas, Stefanos, 2022. "What drives business transformation? Evidence from manufacturer-retailer networks," Journal of Business Research, Elsevier, vol. 143(C), pages 282-293.
    11. Belik, Ivan & Knudsen, Eirik Sjåholm, 2023. "Link on, Link off: Data-driven management of organizational networks for ambidexterity," Journal of Business Research, Elsevier, vol. 157(C).
    12. Lutz, Salla & Ellegaard, Chris, 2015. "The mobilization of supplier resources for complex projects: A case study of routines in the offshore wind turbine industry," Australasian marketing journal, Elsevier, vol. 23(2), pages 107-116.
    13. Xing, Yijun & Liu, Yipeng & Tarba, Shlomo Yedidia & Cooper, Cary L., 2016. "Intercultural influences on managing African employees of Chinese firms in Africa: Chinese managers’ HRM practices," International Business Review, Elsevier, vol. 25(1), pages 28-41.
    14. Silvestri, Raffaele & Bocconcelli, Roberta & Carloni, Elisa & Pagano, Alessandro, 2022. "Interorganizational R&D projects in clustering contexts: A resource interaction perspective," Journal of Business Research, Elsevier, vol. 148(C), pages 343-355.
    15. Sebastian Saniuk & Sandra Grabowska, 2021. "The Concept of Cyber-Physical Networks of Small and Medium Enterprises under Personalized Manufacturing," Energies, MDPI, vol. 14(17), pages 1-17, August.
    16. Jerzy Niemczyk & Rafał Trzaska & Maciej Wilczyński & Kamil Borowski, 2021. "Business Models 4.0 Using Network Effects: Case Study of the Cyfrowy Polsat Group," Sustainability, MDPI, vol. 13(21), pages 1-20, October.
    17. Fontana, Enrico & Öberg, Christina & Poblete, León, 2021. "Nominated procurement and the indirect control of nominated sub-suppliers: Evidence from the Sri Lankan apparel supply chain," Journal of Business Research, Elsevier, vol. 127(C), pages 179-192.
    18. Huang, Lei & Nenonen, Suvi, 2022. "Challenges in co-creating solution value during utilization phase: Insights from three failed projects," Journal of Business Research, Elsevier, vol. 150(C), pages 1-11.
    19. Hedvall, Klas & Jagstedt, Siri & Dubois, Anna, 2019. "Solutions in business networks: Implications of an interorganizational perspective," Journal of Business Research, Elsevier, vol. 104(C), pages 411-421.
    20. Qu, Wen Guang & Yang, Zhiyong, 2015. "The effect of uncertainty avoidance and social trust on supply chain collaboration," Journal of Business Research, Elsevier, vol. 68(5), pages 911-918.

    More about this item

    Keywords

    New Product Development; Partnership; Resource Interaction.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:144-152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.