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Media Bias Effects on Voters in Pakistan

Author

Listed:
  • Arshad Ali

    (Lecturer, Department of Journalism and Mass Communication, University of Swabi, Khyber Pakhtunkhwa, Pakistan.)

  • Syed Inam ur Rahman

    (Assistant Professor, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.)

Abstract

The news media play a significant role in shaping political opinions and party choices of voters as most of the people learn about politics through media. The study investigated the influence of television news channels' biases over the voting behavior of the electorates. The survey method was used as a tool for data collection to determine the relationship between media bias and its influence on voting behavior. Partisan views are exposed when news channels give one side of the political spectrum a distinct advantage through subjective reporting. News channels include cable television news stations operating in Pakistan. The study findings suggest that voters do rely on television news channels for information during election campaigns. The study found that television news bias has a strong influence on people's voting behaviors and election outcomes.

Suggested Citation

  • Arshad Ali & Syed Inam ur Rahman, 2019. "Media Bias Effects on Voters in Pakistan," Global Regional Review, Humanity Only, vol. 4(4), pages 557-567, December.
    • Handle: RePEc:aaw:grrjrn:v:4:y:2019:i:4:p:557-567
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    References listed on IDEAS

    as
    1. Alan S. Gerber & Dean Karlan & Daniel Bergan, 2009. "Does the Media Matter? A Field Experiment Measuring the Effect of Newspapers on Voting Behavior and Political Opinions," American Economic Journal: Applied Economics, American Economic Association, vol. 1(2), pages 35-52, April.
    2. Jonathan S. Morris, 2007. "Slanted Objectivity? Perceived Media Bias, Cable News Exposure, and Political Attitudes," Social Science Quarterly, Southwestern Social Science Association, vol. 88(3), pages 707-728, September.
    3. David Strömberg, 2015. "Media and Politics," Annual Review of Economics, Annual Reviews, vol. 7(1), pages 173-205, August.
    4. Cagdas Agirdas, 2015. "What Drives Media Bias? New Evidence From Recent Newspaper Closures," Journal of Media Economics, Taylor & Francis Journals, vol. 28(3), pages 123-141, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Media Bias; Media Effects; Voting Behavior; Political Opinion; Electoral Process;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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