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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Citations

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Cited by:

  1. Jana Holthöwer & Jenny Doorn, 2023. "Robots do not judge: service robots can alleviate embarrassment in service encounters," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 767-784, July.
  2. Loureiro, Sandra Maria Correia & Guerreiro, João & Tussyadiah, Iis, 2021. "Artificial intelligence in business: State of the art and future research agenda," Journal of Business Research, Elsevier, vol. 129(C), pages 911-926.
  3. Ming-Hui Huang & Roland T. Rust, 2017. "Technology-driven service strategy," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 906-924, November.
  4. Oliver Michler & Reinhold Decker & Christian Stummer, 2020. "To trust or not to trust smart consumer products: a literature review of trust-building factors," Management Review Quarterly, Springer, vol. 70(3), pages 391-420, August.
  5. Donna L Hoffman & Thomas P Novak & Eileen FischerEditor & Robert KozinetsAssociate Editor, 2018. "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1178-1204.
  6. Robert M. Peterson & Avinash Malshe & Scott B. Friend & Howard Dover, 2021. "Sales enablement: conceptualizing and developing a dynamic capability," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 542-565, May.
  7. Wenjia Ba & Haim Mendelson & Mingxi Zhu, 2020. "Sales Policies for a Virtual Assistant," Papers 2009.03719, arXiv.org.
  8. Sascha Alavi & Johannes Habel & Paolo Guenzi & Jan Wieseke, 2018. "The role of leadership in salespeople’s price negotiation behavior," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 703-724, July.
  9. Benedict G. C. Dellaert, 2019. "The consumer production journey: marketing to consumers as co-producers in the sharing economy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 238-254, March.
  10. Fernandes, Teresa & Oliveira, Elisabete, 2021. "Understanding consumers’ acceptance of automated technologies in service encounters: Drivers of digital voice assistants adoption," Journal of Business Research, Elsevier, vol. 122(C), pages 180-191.
  11. Manis, K.T. & Madhavaram, Sreedhar, 2023. "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, Elsevier, vol. 157(C).
  12. Pei-Fang Hsu & Tuan (Kellan) Nguyen & Chen-Ya Wang & Pei-Ju Huang, 2023. "Chatbot commerce—How contextual factors affect Chatbot effectiveness," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
  13. Kumar, V. & Ramachandran, Divya & Kumar, Binay, 2021. "Influence of new-age technologies on marketing: A research agenda," Journal of Business Research, Elsevier, vol. 125(C), pages 864-877.
  14. Ramadan, Zahy B., 2021. "“Alexafying†shoppers: The examination of Amazon's captive relationship strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  15. Diptiman Banerji & Ramendra Singh & Prashant Mishra, 2020. "Friendships in marketing: a taxonomy and future research directions," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 223-243, December.
  16. Böhm, Eva & Eggert, Andreas & Garnefeld, Ina & Holzmüller, Hartmut H. & Schaefers, Tobias & Steinhoff, Lena & Woisetschläger, David M., 2022. "Exploring the Customer Journey of Voice Commerce: A Research Agenda," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 6(4), pages 216-231.
  17. Hollebeek, Linda D. & Clark, Moira K. & Andreassen, Tor W. & Sigurdsson, Valdimar & Smith, Dale, 2020. "Virtual reality through the customer journey: Framework and propositions," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  18. Neil A. Morgan & Kimberly A. Whitler & Hui Feng & Simos Chari, 2019. "Research in marketing strategy," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 4-29, January.
  19. Achrol, Ravi S. & Kotler, Philip, 2022. "Distributed marketing networks: The fourth industrial revolution," Journal of Business Research, Elsevier, vol. 150(C), pages 515-527.
  20. Marjeta Marolt & Hans-Dieter Zimmermann & Andreja Pucihar, 2020. "Enhancing Marketing Performance Through Enterprise-Initiated Customer Engagement," Sustainability, MDPI, vol. 12(9), pages 1-16, May.
  21. Hsu, Sheila Hsuan-Yu & Tsou, Hung-Tai & Chen, Ja-Shen, 2021. "“Yes, we do. Why not use augmented reality?†customer responses to experiential presentations of AR-based applications," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  22. Sagarika Mishra & Michael T. Ewing & Holly B. Cooper, 2022. "Artificial intelligence focus and firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1176-1197, November.
  23. Beenish Tariq & Sadaf Taimoor & Hammad Najam & Rob Law & Waseem Hassan & Heesup Han, 2020. "Generating Marketing Outcomes through Internet of Things (IoT) Technologies," Sustainability, MDPI, vol. 12(22), pages 1-12, November.
  24. Perez-Vega, Rodrigo & Kaartemo, Valtteri & Lages, Cristiana R. & Borghei Razavi, Niloofar & Männistö, Jaakko, 2021. "Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework," Journal of Business Research, Elsevier, vol. 129(C), pages 902-910.
  25. Kumar, V. & Ramachandran, Divya, 2021. "Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 402-424.
  26. Kiran Pedada & S. Arunachalam & Mayukh Dass, 2020. "A theoretical model of the formation and dissolution of emerging market international marketing alliances," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 826-847, September.
  27. Linda D. Hollebeek & Rajendra K. Srivastava & Tom Chen, 2019. "S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 161-185, January.
  28. Lucrezia Maria Cosmo & Luigi Piper & Arianna Vittorio, 2021. "The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots," Italian Journal of Marketing, Springer, vol. 2021(1), pages 83-102, June.
  29. Rizvanović, Belma & Zutshi, Aneesh & Grilo, Antonio & Nodehi, Tahereh, 2023. "Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
  30. Su, Jingqin & Zhang, Yajie & Wu, Xianyun, 2023. "How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
  31. Jordan W. Moffett & Judith Anne Garretson Folse & Robert W. Palmatier, 2021. "A theory of multiformat communication: mechanisms, dynamics, and strategies," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 441-461, May.
  32. Thomas P. Novak & Donna L. Hoffman, 2019. "Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 216-237, March.
  33. Peng, Leiqing & Luo, Mengting & Guo, Yulang, 2023. "Deposit AI as the “invisible hand†to make the resale easier: A moderated mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  34. Pur Purwanto & Kuswandi Kuswandi & Fatmah Fatmah, 2020. "Interactive Applications with Artificial Intelligence: The Role of Trust among Digital Assistant Users," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 14(2), pages 64-75.
  35. Kautish, Pradeep & Purohit, Sonal & Filieri, Raffaele & Dwivedi, Yogesh K., 2023. "Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
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