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Yield Optimization of Display Advertising with Ad Exchange

Citations

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Cited by:

  1. Ilan Lobel, 2021. "Revenue Management and the Rise of the Algorithmic Economy," Management Science, INFORMS, vol. 67(9), pages 5389-5398, September.
  2. Carl F. Mela & Jason M. T. Roos & Tulio Sousa, 2023. "Advertiser Learning in Direct Advertising Markets," Papers 2307.07015, arXiv.org, revised Apr 2024.
  3. Joaquin Fernandez-Tapia & Olivier Gu'eant & Jean-Michel Lasry, 2015. "Optimal Real-Time Bidding Strategies," Papers 1511.08409, arXiv.org, revised Jun 2016.
  4. Miguel A. Lejeune & John Turner, 2019. "Planning Online Advertising Using Gini Indices," Operations Research, INFORMS, vol. 67(5), pages 1222-1245, September.
  5. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
  6. Clifford Stein & Van-Anh Truong & Xinshang Wang, 2020. "Advance Service Reservations with Heterogeneous Customers," Management Science, INFORMS, vol. 66(7), pages 2929-2950, July.
  7. Patrick Hummel & R. Preston McAfee & Sergei Vassilvitskii, 2016. "Incentivizing advertiser networks to submit multiple bids," International Journal of Game Theory, Springer;Game Theory Society, vol. 45(4), pages 1031-1052, November.
  8. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2017. "Optimizing Performance-Based Internet Advertisement Campaigns," Operations Research, INFORMS, vol. 65(1), pages 38-54, February.
  9. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2017. "Optimizing Performance-Based Internet Advertisement Campaigns," Operations Research, INFORMS, vol. 65(1), pages 38-54, February.
  10. Mahsa Derakhshan & Negin Golrezaei & Renato Paes Leme, 2022. "Linear Program-Based Approximation for Personalized Reserve Prices," Management Science, INFORMS, vol. 68(3), pages 1849-1864, March.
  11. Médéric Motte & Huyên Pham, 2021. "Optimal bidding strategies for digital advertising," Working Papers hal-03429785, HAL.
  12. Zikun Ye & Dennis J. Zhang & Heng Zhang & Renyu Zhang & Xin Chen & Zhiwei Xu, 2023. "Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments," Management Science, INFORMS, vol. 69(7), pages 3838-3860, July.
  13. Manmohan Aseri & Milind Dawande & Ganesh Janakiraman & Vijay Mookerjee, 2018. "Procurement Policies for Mobile-Promotion Platforms," Management Science, INFORMS, vol. 64(10), pages 4590-4607, October.
  14. Yiangos Papanastasiou & Kostas Bimpikis & Nicos Savva, 2018. "Crowdsourcing Exploration," Management Science, INFORMS, vol. 64(4), pages 1727-1746, April.
  15. Jason Rhuggenaath & Alp Akcay & Yingqian Zhang & Uzay Kaymak, 2022. "Setting Reserve Prices in Second-Price Auctions with Unobserved Bids," INFORMS Journal on Computing, INFORMS, vol. 34(6), pages 2950-2967, November.
  16. Thomas W. Frick & Rodrigo Belo & Rahul Telang, 2023. "Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment," Management Science, INFORMS, vol. 69(3), pages 1665-1686, March.
  17. Ali Hojjat & John Turner & Suleyman Cetintas & Jian Yang, 2017. "A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements," Operations Research, INFORMS, vol. 65(2), pages 289-313, April.
  18. Santiago R. Balseiro & Yonatan Gur, 2019. "Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium," Management Science, INFORMS, vol. 65(9), pages 3952-3968, September.
  19. Shen, Yuelin, 2018. "Pricing contracts and planning stochastic resources in brand display advertising," Omega, Elsevier, vol. 81(C), pages 183-194.
  20. Sameer Mehta & Milind Dawande & Ganesh Janakiraman & Vijay Mookerjee, 2020. "Sustaining a Good Impression: Mechanisms for Selling Partitioned Impressions at Ad Exchanges," Information Systems Research, INFORMS, vol. 31(1), pages 126-147, March.
  21. Ali Fattahi & Sriram Dasu & Reza Ahmadi, 2019. "Mass Customization and “Forecasting Options’ Penetration Rates Problem”," Operations Research, INFORMS, vol. 67(4), pages 1120-1134, July.
  22. Santiago R. Balseiro & Omar Besbes & Gabriel Y. Weintraub, 2015. "Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design," Management Science, INFORMS, vol. 61(4), pages 864-884, April.
  23. Amin Sayedi, 2018. "Real-Time Bidding in Online Display Advertising," Marketing Science, INFORMS, vol. 37(4), pages 553-568, August.
  24. M'ed'eric Motte & Huy^en Pham, 2021. "Optimal bidding strategies for digital advertising," Papers 2111.08311, arXiv.org.
  25. Leila Hosseini & Shaojie Tang & Vijay Mookerjee, 2024. "When Is More Merrier? A Cloud-Based Architecture to Procure Impressions from Multiple Ad Exchanges," Information Systems Research, INFORMS, vol. 35(1), pages 294-317, March.
  26. Abhijeet Ghoshal & Radha Mookerjee & Zhen Sun, 2023. "Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers," Production and Operations Management, Production and Operations Management Society, vol. 32(2), pages 618-636, February.
  27. Shinjini Pandey & Goutam Dutta & Harit Joshi, 2017. "Survey on Revenue Management in Media and Broadcasting," Interfaces, INFORMS, vol. 47(3), pages 195-213, June.
  28. Raghav Singal & Omar Besbes & Antoine Desir & Vineet Goyal & Garud Iyengar, 2022. "Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising," Management Science, INFORMS, vol. 68(10), pages 7457-7479, October.
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