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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Citations

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  1. Das, Manish & Jebarajakirthy, Dr Charles, 2020. "Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  2. Shukla, Paurav & Banerjee, Madhumita & Singh, Jaywant, 2016. "Customer commitment to luxury brands: Antecedents and consequences," Journal of Business Research, Elsevier, vol. 69(1), pages 323-331.
  3. Angy Geerts & Nathalie Veg-Sala, 2011. "Evidence On Internet Communication Management Strategies For Luxury Brands," Post-Print hal-01532821, HAL.
  4. Banister, Emma & Roper, Stuart & Potavanich, Tisiruk, 2020. "Consumers’ practices of everyday luxury," Journal of Business Research, Elsevier, vol. 116(C), pages 458-466.
  5. Alexandra Giuliana ANDRONIC, 2021. "Consumer Behaviour In Purchasing Luxury Goods During Economic Crises," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 25, pages 9-14, May.
  6. Cesare Amatulli & Giovanni Pino & Manuela Iodice & Robert Cascio, 2016. "Linguistic and Symbolic Elements in Luxury Fashion Advertising: A Qualitative Analysis," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(9), pages 265-265, August.
  7. Julia M. Puaschunder, 2022. "Defashionization for Sustainability: From Conspicuous to Conscientious Consumption Breaking Business Cycles for Environmentalism," RAIS Conference Proceedings 2022-2023 0178, Research Association for Interdisciplinary Studies.
  8. Petr Král, 2013. "Could there be a luxury brand originating from the Czech Republic? The case of Czech watchmaker manufacture Prim 1949," Central European Business Review, Prague University of Economics and Business, vol. 2013(3), pages 15-21.
  9. Loureiro, Sandra Maria Correia & Araújo, Cristiano Mineiro Branco de, 2014. "Luxury values and experience as drivers for consumers to recommend and pay more," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 394-400.
  10. Zaif Alexandra & Cerchia Alina Elena, 2019. "The Importance of Integrating Digital Marketing within the Sales Strategy of Luxury Brands," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 119-127.
  11. Koivisto, Elina & Mattila, Pekka, 2020. "Extending the luxury experience to social media – User-Generated Content co-creation in a branded event," Journal of Business Research, Elsevier, vol. 117(C), pages 570-578.
  12. Kirsten Cowan & Nathalie Spielmann, 2017. "The influence of rituals on luxury product consumption: implications for brands," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 391-404, October.
  13. Raluca Ciornea & Marius Dorel Pop & Mihai Florin Bacila, 2012. "Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 143-152, July.
  14. Amalia DUTU & Otilia OLTEANU, 2019. "The Profile Of Luxury Products Consumer: The Romanian Case," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 18(2), pages 48-59.
  15. Wilfred Amaldoss & Sanjay Jain, 2015. "Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition," Management Science, INFORMS, vol. 61(9), pages 2064-2079, September.
  16. Ronald J. Degen, 2010. "The success of luxury brands in Japan and their uncertain future," Working Papers 52, globADVANTAGE, Polytechnic Institute of Leiria.
  17. Jan C. L. König & Klaus-Peter Wiedmann & Nadine Hennigs & Janina Haase, 2016. "The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 26(2), pages 198-215, March.
  18. Pierre-Yves Donz� & Rika Fujioka, 2015. "European luxury big business and emerging Asian markets, 1960-2010," Business History, Taylor & Francis Journals, vol. 57(6), pages 822-840, September.
  19. Shukla, Paurav & Purani, Keyoor, 2012. "Comparing the importance of luxury value perceptions in cross-national contexts," Journal of Business Research, Elsevier, vol. 65(10), pages 1417-1424.
  20. Nick Vikander, 2011. "Targeted Advertising and Social Status," Tinbergen Institute Discussion Papers 11-016/1, Tinbergen Institute.
  21. Vittoria Marino & Raffaella Montera, 2021. "Online Communication and Luxury Heritage Brand towards the E-HBC Matrix," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(3), pages 1-15, July.
  22. Nobre, Helena & Simões, Cláudia, 2019. "NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships," Journal of Business Research, Elsevier, vol. 102(C), pages 328-338.
  23. Gurzki, Hannes & Woisetschläger, David M., 2017. "Mapping the luxury research landscape: A bibliometric citation analysis," Journal of Business Research, Elsevier, vol. 77(C), pages 147-166.
  24. Młody Michał & Stępień Beata, 2020. "Principles of reshoring development in luxury goods sector," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(2), pages 140-158, June.
  25. Sarah Putri Kinanti, 2018. "The Effects of Luxury Firm Level Within the Luxury Industry on the Level of Corporate Social Performance," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(6), pages 280-293.
  26. Elen Riot & Cécile Chamaret & Emmanuelle Rigaud, 2013. "Murakami on the bag: Louis Vuitton's decommoditization strategy [Murakami sur le sac]," Post-Print hal-02883097, HAL.
  27. Christodoulides, George & Athwal, Navdeep & Boukis, Achilleas & Semaan, Rania W., 2021. "New forms of luxury consumption in the sharing economy," Journal of Business Research, Elsevier, vol. 137(C), pages 89-99.
  28. Raluca CIORNEA & Marius D. POP & Mihai F. BACILA & Alexandra M. DRULE TIRCA, 2012. "Was Luxury Little Researched? An Exploration Of Studies And Research Trends In The Area Of Marketing Of Luxury Goods, Before 2005," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 325-340, November.
  29. Youngseon Kim & Nikki Wingate, 2017. "Narrow, powerful, and public: the influence of brand breadth in the luxury market," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 453-466, October.
  30. Guillet de Monthoux, Pierre, 2015. "Art, Philosophy, and Business: turns to speculative realism in European management scholarship," European Management Journal, Elsevier, vol. 33(3), pages 161-167.
  31. Megehee, Carol M. & Spake, Deborah F., 2012. "Consumer enactments of archetypes using luxury brands," Journal of Business Research, Elsevier, vol. 65(10), pages 1434-1442.
  32. Estrella Díaz & David Martín-Consuegra & Hooman Estelami, 2016. "A persuasive-based latent class segmentation analysis of luxury brand websites," Electronic Commerce Research, Springer, vol. 16(3), pages 401-424, September.
  33. Jennifer Kunz & Stephanie May & Holger J. Schmidt, 2020. "Sustainable luxury: current status and perspectives for future research," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 541-601, July.
  34. Młody Michał & Stępień Beata, 2020. "Principles of reshoring development in luxury goods sector," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(2), pages 140-158, June.
  35. Ciornea Raluca & Pop Marius Dorel & Bacila Mihai Florin & Drule Alexandra Maria, 2012. "How Far Would You Go For Luxury? An Exploratory Study Among Romanian Female Students That Consume Luxury," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1127-1133, July.
  36. Dion, Delphine & Arnould, Eric, 2011. "Retail Luxury Strategy: Assembling Charisma through Art and Magic," Journal of Retailing, Elsevier, vol. 87(4), pages 502-520.
  37. Angy Geerts & Nathalie Veg-Sala, 2011. "Evidence On Internet Communication Management Strategies For Luxury Brands," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(5), pages 81-94.
  38. Marcella Ehbauer & Ronja Gresel, 2013. "Measuring and managing service performance of luxury stores: development of a balanced scorecard," The Service Industries Journal, Taylor & Francis Journals, vol. 33(3-4), pages 337-351, February.
  39. Nagasawa, Shin'ya, 2016. "Japan Has developed Luxury Brands," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 33(5), pages 58-67.
  40. Sara Alghanim & Nelson Oly Ndubisi, 2022. "The Paradox of Sustainability and Luxury Consumption: The Role of Value Perceptions and Consumer Income," Sustainability, MDPI, vol. 14(22), pages 1-22, November.
  41. Klaus-Peter Wiedmann & Franziska Labenz & Janina Haase & Nadine Hennigs, 2018. "The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 101-118, March.
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