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How to Know More About Your Online Audience

Author

Listed:
  • Bridget Behe

    (Michigan State University)

  • Ben Campbell

    (University of Connecticut)

  • Jennifer Dennis

    (Purdue University)

  • Charlie Hall

    (Texas A&M University)

  • Hayk Khachatryan

    (University of Florida)

Abstract

In a 2011 survey, the researchers in this article sought to compare smartphone and internet usage of gardening consumers to those of consumers at large. Specifically, they compared consumers who searched online for gardening and nongardening related information as well as those consumers who made online gardening and nongardening related purchases. Results from this study indicated some interesting patterns in consumer behavior, especially when looking at gender and income.

Suggested Citation

  • Bridget Behe & Ben Campbell & Jennifer Dennis & Charlie Hall & Hayk Khachatryan, 2014. "How to Know More About Your Online Audience," Outreach Reports 27, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    • Handle: RePEc:zwi:outrep:27
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    File URL: http://zwickcenter.uconn.edu/outreach_reports_4_1455932169.pdf
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