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Customer integration: Prinzipien der Kundenintegration zur Entwicklung neuer Produkte

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  • Hofbauer, Günter

Abstract

In diesem Working Paper werden die Grundlagen für die Customer Integration unter Berücksichtigung der Anwendbarkeit sowie unter Effektivitäts- und Effizienzgesichtspunkten dargestellt. Grundlegende Begrifflichkeiten der Kundenintegration werden systematisch dargestellt. Die Möglichkeit der Kundenintegration sollte sehr früh im Produktentwicklungsprozess (PEP) eingesetzt werden, damit die Erfolgsträchtigkeit des Neuproduktes erhöht wird. Hier besteht die Schnittstelle zum Innovations- und Technologiemanagement (Hofbauer/Bergmann 2012).

Suggested Citation

  • Hofbauer, Günter, 2013. "Customer integration: Prinzipien der Kundenintegration zur Entwicklung neuer Produkte," Arbeitsberichte – Working Papers 26, Technische Hochschule Ingolstadt (THI).
    • Handle: RePEc:zbw:thiwps:26
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    File URL: https://www.econstor.eu/bitstream/10419/202578/1/thi-abwp-26.pdf
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    References listed on IDEAS

    as
    1. Hofbauer, Günter, 2004. "Erfolgsfaktoren bei der Einführung von Innovationen," Arbeitsberichte – Working Papers 3, Technische Hochschule Ingolstadt (THI).
    2. Hofbauer, Günter & Bergmann, Sabine, 2012. "Prinzipien des Innovations- und Technologiemanagements," Arbeitsberichte – Working Papers 23, Technische Hochschule Ingolstadt (THI).
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    Cited by:

    1. Hofbauer, Günter & Glazunova, Anna & Hecht, Dirk, 2015. "Strategische Lieferantenauswahl," Arbeitsberichte – Working Papers 36, Technische Hochschule Ingolstadt (THI).
    2. Hofbauer, Günter & Wilhelm, Alexander, 2015. "Innovationsprozesse erfolgreich managen: Ein Praxisabgleich für die frühe Phase des Innovationsmanagements," Arbeitsberichte – Working Papers 35, Technische Hochschule Ingolstadt (THI).

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    1. Hofbauer, Günter & Glazunova, Anna & Hecht, Dirk, 2015. "Strategische Lieferantenauswahl," Arbeitsberichte – Working Papers 36, Technische Hochschule Ingolstadt (THI).
    2. Hofbauer, Günter & Haun, Verena & Poost, Andreas & Körner, René, 2005. "Alpha-Kommunikatoren und die Diffusion von Innovationen," Arbeitsberichte – Working Papers 10, Technische Hochschule Ingolstadt (THI).
    3. Hofbauer, Günter, 2004. "Prinzipien professionellen Preismanagements," Arbeitsberichte – Working Papers 7, Technische Hochschule Ingolstadt (THI).
    4. Hofbauer, Günter & Wilhelm, Alexander, 2015. "Innovationsprozesse erfolgreich managen: Ein Praxisabgleich für die frühe Phase des Innovationsmanagements," Arbeitsberichte – Working Papers 35, Technische Hochschule Ingolstadt (THI).

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