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The Value of Wi-Fi as Entertainment: An Application to Free Wi-Fi in City Buses of Korea

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  • Kim, Yongwon
  • Kim, Yongkyu

Abstract

As the usage of mobile data is significantly increasing, the demand for free public Wi-Fi also continues to grow. The ministry of science & ICT (MSIT) and some municipalities in Korea have been constructing free Wi-Fi networks on mass transportation for the benefit of users. In this study, we estimate the economic value of Wi-Fi for leisure based on demand function, which considers the time cost of using the internet. By using the 2016-2019 Korean Media Panel (KMP) data, we estimated the yearly consumer surplus of Wi-Fi and that of Wi-Fi in city buses. In this way, we showed the cost-benefit analysis could be carried out in public Wi-Fi projects.

Suggested Citation

  • Kim, Yongwon & Kim, Yongkyu, 2020. "The Value of Wi-Fi as Entertainment: An Application to Free Wi-Fi in City Buses of Korea," ITS Conference, Online Event 2020 224863, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itso20:224863
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    References listed on IDEAS

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    Keywords

    Wi-Fi; Internet; Consumer Surplus; Panel Analysis;
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