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Parcerias Estratégicas da Banca Portuguesa em Portais Digitais

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Author Info
João Leitão (Universidade da Beira Interior)
Carlos Osório (Universidade da Beira Interior)
Daniela Gomes (Universidade da Beira Interior)

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Abstract

RESUMO: Neste artigo é efectuada uma caracterização das transformações operadas no Sector da Banca em Portugal, mediante a aplicação de diferentes modelos de negócio, que contam com a incorporação de tecnologias de informação e comunicação. A Internet, enquanto canal de distribuição privilegiado, tem servido também de instrumento para a convergência de parceiros de negócio, produtos e serviços, assistindo-se à realização de parcerias estratégicas desenvolvidas pelas principais entidades bancárias portuguesas com empresas de outros sectores, tendo por base a operacionalização de Portais Digitais, nas áreas do Business-to-Business e do Business-to-Consumer. PALAVRAS-CHAVE: Portais, Redes, Estratégia, Banca. ABSTRACT: This article presents an analysis of the changes operated in the Portuguese Banking, where an application of different business models is observed, which conjoin the incorporation of Information and Communication Technologies. Internet as privileged distribution channel, has become an instrument for the convergence of business partners, products and services, which lead to the development of strategic partnerships between the most representative Portuguese Banks and other industry’s enterprises, based on the creation of Digital Portals, covering the Business-to-Business and Business-to-Consumer areas. KEYWORDS: Portals, Networks, Strategy, Banking.

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File URL: http://129.3.20.41/eps/io/papers/0206/0206003.pdf
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Publisher Info
Paper provided by EconWPA in its series Industrial Organization with number 0206003.

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Length: 13 pages
Date of creation: 27 Jun 2002
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Handle: RePEc:wpa:wuwpio:0206003

Note: Type of Document - Tex/WordPerfect/Handwritten; prepared on IBM PC - PC-TEX/UNIX Sparc TeX; to print on HP/PostScript/Franciscan monk; pages: 13 ; figures: included/request from author/draw your own
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Web page: http://129.3.20.41

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Related research
Keywords: Portals; Networks; Strategy; Banking.;

Other versions of this item:

Find related papers by JEL classification:
D62 - Microeconomics - - Welfare Economics - - - Externalities
L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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