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The Global Pharmaceutical Industry, 2004

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Author Info

  • Bernardo Batiz-Lazo

    (London South Bank University)

  • k Sarah Holland

    (Manchester Business School)

Abstract

This teaching case looks at the development of the ethical pharmaceutical industry. The various forces affecting the discovery, development, production, distribution and marketing of prescription drugs are discussed in terms of their origins and recent developments. Readers are then invited to consider trends for the future.

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File URL: http://128.118.178.162/eps/get/papers/0405/0405002.pdf
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Bibliographic Info

Paper provided by EconWPA in its series General Economics and Teaching with number 0405002.

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Length: 24 pages
Date of creation: 03 May 2004
Date of revision:
Handle: RePEc:wpa:wuwpgt:0405002

Note: Type of Document - pdf; pages: 24
Contact details of provider:
Web page: http://128.118.178.162

Related research

Keywords: Ethical pharmaceuticals; industry analysis; five forces;

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Cited by:
  1. Vincenzo Atella & Jay Bhattacharya & Lorenzo Carbonari, 2008. "Pharmaceutical Industry, Drug Quality and Regulation: Evidence from US and Italy," NBER Working Papers 14567, National Bureau of Economic Research, Inc.

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