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The Marketing Structure in Agribusiness during the Transition in Bulgaria

Author

Listed:
  • Steve Murray
  • Yordan Staykov,
  • Valentin Katzerov

Abstract

Bulgaria is moving toward a food processing and marketing system which resembles that of Western Europe and the U.S. Large grocery chains from Germany, Austrai and Turkey are building supermarkets and hypermarkets in Bulgaria???s larger cities. However, income in Bulgaria remains much lower than in Western Europe and most Bulgarian consumers cannot afford to shop in the new stores yet. Neighborhood markets, which serve average Bulgarians, are expanding their product selections and remain the primary shopping venue. Food processing plants in Bulgaria are being upgraded to meet EU standards. Farmers are getting more efficient as land is consolidated. On the whole, the agriculture and agribusiness sectors in Bulgaria are improving.

Suggested Citation

  • Steve Murray & Yordan Staykov, & Valentin Katzerov, 2005. "The Marketing Structure in Agribusiness during the Transition in Bulgaria," William Davidson Institute Working Papers Series wp738, William Davidson Institute at the University of Michigan.
    • Handle: RePEc:wdi:papers:2005-738
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    File URL: http://deepblue.lib.umich.edu/bitstream/2027.42/40124/3/wp738.pdf
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    References listed on IDEAS

    as
    1. Yordan Staykov, 1998. "The Marketing System in Bulgarian Livestock Production--The Present State and Evolutionary Processes During the Period of Economic Transition," William Davidson Institute Working Papers Series 212, William Davidson Institute at the University of Michigan.
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      Keywords

      Bulgaria; food marketing; transition;
      All these keywords.

      JEL classification:

      • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe
      • P23 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Factor and Product Markets; Industry Studies; Population
      • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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