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Applying Theories And Practices Of Political Marketing To Political Communication

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  • Lizhe Xu

Abstract

The present article is an attempt to explore the debates surrounding the extent and nature of political marketing, and discuss the benefits and limitations of applying theories and practices of political marketing to political communication, furthermore, will value the theories of political marketing in terms of their potential impact on political communication practices. Key Words: politics, marketing, communication, political marketing, political communication

Suggested Citation

  • Lizhe Xu, 2021. "Applying Theories And Practices Of Political Marketing To Political Communication," Working papers 2021-39-08, Voice of Research.
    • Handle: RePEc:vor:issues:2021-39-08
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    References listed on IDEAS

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    1. Menon, Sudha Venu, 2008. "Political Marketing: A Conceptual framework," MPRA Paper 12547, University Library of Munich, Germany.
    2. Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, September.
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    Keywords

    politics; marketing; communication; political marketing; political communication;
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