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Factorial Analysis Application In Political Market – Case Of Albania

Author

Listed:
  • Mirdaim Axhami

    (Tirana University)

  • Vjollca Hysi Panajoti

    (Tirana University)

  • Mirela Mersini

    (Tirana University)

Abstract

The purpose of this paper is to identify the key elements that affect the behavior of the electorate's political marketing in Albania. By factorial analysis it is proven that voters are more influenced by political product, political advertising, public relations and direct marketing. A better focus by the political parties in these elements provides a growing group of loyal voters and ensures swing voters support. Political marketing has attracted the attention of political actors in recent years in Albania. The importance of political marketing makes political actors not only act, but also to think in terms of marketing. Marketing discipline encourages businesses to understand their customers in order to provide those products and services needed.

Suggested Citation

  • Mirdaim Axhami & Vjollca Hysi Panajoti & Mirela Mersini, 2015. "Factorial Analysis Application In Political Market – Case Of Albania," Romanian Economic Business Review, Romanian-American University, vol. 10(2), pages 29-38, June.
    • Handle: RePEc:rau:journl:v:10:y:2015:i:2:p:29-38
    as

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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/SU15/REBE-SU15-A2.pdf
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    References listed on IDEAS

    as
    1. Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, September.
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